Adobe Digital Leaders Webinar:
Next-Gen Journey Management Fueled by Generative AI
Event Details
Duration: 1 hour
Available On Demand
The shift from campaign- or product-centric marketing to customer-centric engagement has left marketers feeling both excited and anxious. The next generation of customer journey management requires a reimagination of the marketing workflow. From audience identification to journey and decision orchestration to selecting and delivering the right personalized experience, practitioners have a lot to think about. They must also wade through complex data, organizational, and application silos. While most agree AI neither will nor should replace the human marketer, the potential for Generative AI to augment marketing prowess is indeed significant. And while it’s tempting to focus on the sizzle of beautiful AI-generated images and well-crafted copy, at Adobe we believe marketers should also think about the power of generative AI across the entire marketing workflow as part of their next-generation CJM strategy.
Learn about:
- Evolving customer expectations for brand engagement
- Creating a customer-centric journey management strategy
- Generative AI innovation for customer journey management at Adobe
Register to watch on demand.
Sunil Menon
Head of Product Marketing
Adobe
Sunil Menon oversees global product marketing and go-to-market (GTM) strategy for Adobe’s Customer Journeys & Personalization suite of products. Sunil leads a team of product marketers working closely with cross-functional teams at Adobe to drive GTM strategy, messaging and positioning that helps identify new market opportunities for cross channel campaign orchestration, customer journey management and real-time personalization.
Sunil has over 22 years of experience working in various product management, marketing and general management roles related to digital marketing technologies including digital experience management, campaign management, analytics and personalization. Sunil joined Adobe from OpenText where he led Product Management and Strategy for the Digital Experience product portfolio. Prior to that he was the WW Head for the Digital Experience Management business at HP Software.