Webinar

Supercharge Video Production with Adobe Firefly Video

Step into the future of ideation, iteration, and innovation with Adobe Firefly Video—where GenAI meets storytelling at scale. Join James Martin, Senior Strategic Development Manager, Adobe and Francisco Lima, Director at Hogarth Worldwide and Global Head of Emerging TV Technology, as they showcase how WPP is leading the charge in GenAI-powered video production.

As the visionary behind “AI in Motion”, Hogarth's global initiative to accelerate the learning, experimentation, adoption and implementation of AI / Gen AI in filmmaking and moving image, Francisco has spearheaded the development of an AI-first production pipeline—seamlessly blending tools like Firefly with a broader ecosystem to transform creative workflows worldwide. With a rich background in media innovation and global broadcast leadership, Francisco offers unique insight into the evolving future of video creation.

From spark to screen—this interactive workshop will showcase you how to bring your ideas to life visually:

• Welcome & Vision — The New Frontier in Video Creation: Discover how Firefly Video is setting the stage for a new era of ideation, iteration, and innovation
• Visionary Voice — Francisco Lima, Hogarth Worldwide (WPP): Francisco Lima, Director at Hogarth Worldwide and Global Head of Emerging TV Technology, will share how WPP is pioneering GenAI-powered production
• Firefly Video in Premiere Pro Demo: Watch how natural language turns into editable video elements
• Unlocking Scale — Firefly Services APIs: Explore how Firefly APIs extend GenAI power into enterprise workflows and platform ecosystems
• GenAI in Production — Trends & Transformation: Insights on how GenAI is reshaping timelines, skillsets, and the entire video creation lifecycle

Watch on-demand and discover how to expand your creative possibilities, enhance your creative control and generate standout video content faster.