What's Now, What's Next

Liam Elliott

Global Experience Strategist

Adobe

Liam is Global Experience Strategist at Adobe, with over a decade of experience applying human-centred approaches to guide teams through digital transformation, change management, and adoption of emerging technologies. Since joining Adobe in 2022, his work has spanned major brands across entertainment, financial services, healthcare, and technology sectors, with a primary focus on EMEA. He holds a Master's degree from the London School of Economics. Current areas of focus include applied AI, experience design, and innovation strategy.

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Emily McReynolds

Global AI Strategy, Digital Strategy Group

Adobe

Emily McReynolds is Head of Global AI Strategy at Adobe focusing on enterprise AI adoption. She has over 15 years of experience in data governance, machine learning & AI across technical research and industry, including Microsoft and Meta. Having deployed AI at multiple companies, she understands the challenges an organization encounters in rolling out AI. Emily provides guidance on AI implementation through frameworks such as The AI Inflection Point: How to adopt AI in your organization. Emily started coding in HTML and taught people to use computers back when we used floppy disks.

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Hannah Elsakr

Vice President, New GenAI Business Ventures

Adobe

Hannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.

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Gemma Carver

Digital Strategy Lead

Adobe

Gemma is a technology and digital expert with more than 20 years experience working in technology and consumer brands. She has held c-level marketing, advisory and innovation roles at businesses including Speedo (Consumer), SAP (technology)and WPP (Media). In recent years, she has advised and consulted for household names including Harrods, Carrefour, PVH, Watches of Switzerland and many more. She is expert in every aspect of growing a business using the digital ecosystem including ecommerce, data & analytics digital marketing and gen AI.

Gemma is a recognised thought leader in the digital and marketing space and actively contributes to the advancement of women in technology through mentorship and community engagement. She is go-to-market lead for Witsend, Europe’s leading organisation for senior women in technology

She holds a BA (Cantab) in Modern Languages from the University of Cambridge.

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Stephan Pretorius

Global Chief Technology Officer

WPP

Stephan Pretorius has more than 20 years' experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies.'' Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company's technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.'' From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group's agency and technology offerings to create one of the UK's largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016.'' A native of South Africa, Stephan holds a Master's degree in Media & Telecommunications Law from Columbia Law School.

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