Binyan tackles hundreds of projects every year, including Hudson Yards — a marquee project for global real estate and lifestyle company Related involving the redevelopment of a large area of Manhattan. The Edge is the highest sky deck in the Western Hemisphere, with a unique design that gives visitors the feeling of floating in the sky with 360-degree views. Before construction was complete, Binyan created a stunning image that built excitement for the experience.
“Related’s 35 Hudson Yards is going to be a very iconic tower, and part of the most important project in New York right now,” explains Dolnikov. “Our client wanted to print a wide-angle image of the project, but it was another case of the image not looking right despite the physics being correct, so we heavily invested in post-production with Photoshop to create the right visual aesthetic.”
For a neighboring tower, 15 Hudson Yards, Binyan collaborated with four Elle Decor A-List interior designers to create four different visions of what living Manhattan’s fastest-selling condo project might look like. Each designer added bespoke elements that made the space feel alive, from candy wrappers nearly spilling out of a full wastebasket in one design to a Salvador Dali lobster phone in another. With Substance 3D Painter, artists layered textures to quickly turn 3D models into furniture, flooring, and décor that looked equally real from any angle — even in closeup.
“Fabrics are very important for us because a designer might send us a reference of a very particular Italian fabric that they chose because the patterns change depending on the light,” says Venturi. “I can use Substance 3D Sampler to add the fabric to our library and then adjust the material in Substance 3D Painter to recreate the patterns in 3D.”