Building on a legacy of innovation
Students from across Australia and worldwide come to Royal Melbourne Institute of Technology (RMIT) to gain knowledge and life-changing experiences. It’s not surprising that RMIT places a high value on all information shared with students, recognising that the quality of information directly translates to better, more meaningful student experiences.
And, when it comes to information, RMIT knows it flows in both directions, with the university not only committed to delivering compelling information to students but also capturing data that can inform and improve every interaction with multiple audiences. For a university known for innovation, Chaminda Ranasinghe came along at just the right time. As the CXO of the university, he is passionate about connecting people with the information they need, exactly when they need it. Richa Mehta, Assistant Director of Acquisition, Campaigns, and Audiences at RMIT, was happy to join him on the university’s transformation journey.
With multiple varied audiences – including prospective students from across regions, current students, alumni, researchers, staff, and industry – the importance of offering digital experiences that appeal to many different audiences is paramount for the university. The university’s digital channels, a gateway for ongoing engagement between the university and current and prospective students, were identified early on as vital channels to transform information sharing and capture. RMIT’s data-driven marketing vision is to deliver timely, relevant, connected, and simple experiences across all audiences at scale.