In high tech, it pays to personalise.

Personalisation at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. Learn more in this Adobe-commissioned Forrester Consulting research study.

For high-tech firms, satisfying buyer demands means delivering unmatched B2B experiences.

Forrester’s research sheds light on the importance of personalisation, such as how:

  • Most customers want to be delighted by service experiences, but only 34% of B2B buyers said technology firms are meeting their expectations.
  • Next-generation B2B experiences are exceeding expectations for high-tech firms across revenue, customer experience, and customer lifetime value, each by 73%.
  • High-tech firms are setting the standard for personalisation capabilities across data, content, and omnichannel orchestration.

Want more than just these industry trends? Get the 2022 Personalisation at Scale study.

Uncover the trends driving today’s personalised experiences — and how you can stay one step ahead.

Get the Personalisation at Scale: Technology and Technology Services Spotlight study