Adobe real-time customer data platform

Until someone invents mind reading, there’s Real-Time CDP.

Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles ready for activation across any channel.

Understand and act on customer intent in milliseconds.

Customer data in different systems leaves organizations struggling to understand their customers and deliver consistent, personalized experiences. CDPs help fix this by unifying data, but Adobe Real-Time CDP goes beyond other solutions by assembling actionable, real-time profiles for personalization at scale. All within milliseconds.

IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment.

Adobe is named a Leader in the IDC MarketScape report.

Citing innovation and advanced features, IDC called Real-Time CDP a strong choice, especially for enterprise organizations.

Adobe Real-Time CDP — built for personalization,
collaboration, and endless growth.

One-to-one experiences at scale

Real-time B2C and B2B profiles with instant activation and personalization for every customer across every touchpoint, every time.

First-party data collaboration

Build privacy-safe partnerships and share first-party data to get a better understanding of your customers without cookies.

Responsible marketing

Patented data governance framework and HIPAA-readiness gives teams control and confidence to market responsibly, while ensuring customer privacy and preferences are honored.

A natively connected foundation

Built on the Adobe Experience Platform, Real-Time CDP shares native connectivity with other applications, accelerating time to value without additional connectors.

Check out the advanced features of Real-Time CDP.

We take you from collection to activation, in milliseconds.

Through Adobe Experience Platform Edge Network, our globally distributed servers can collect, process, and activate data in real-time.


  • Built from the ground up to power real-time use cases using the Adobe Experience Data Model (XDM).
  • Prebuilt streaming B2C and B2B integrations let you activate immediately.
  • Customer behaviors trigger automated responses and campaigns.
  • End-to-end collection, identity resolution, governance, segmentation, and activation in milliseconds

Profiles built from streaming data collection.

Enriched, privacy-ready consumer and account profiles update automatically based on behavioral, transactional, and operational data without manual data stitching.

  • Data collected from across channels and systems is normalized into a standard taxonomy.
  • Tag management and event forwarding manage data in real time.
  • Person and account-level identity resolution and profile enrichment.
  • Optimized profiles accelerate experience delivery time.

Rapid data collection and distribution.

Collect, enrich, and distribute data at incredible speed and scale to jumpstart your customer experience management

  • Hundreds of prebuilt connections and the ability to build custom integrations allow you to connect data from virtually anywhere.
  • Go from setup to data distribution in hours, not weeks, with Real-Time CDP Connections.
  • Streaming ingestion means profiles are always up to date and ready for activation.
  • Real-Time CDP Connections server-side event forwarding sets you up for a world without cookies.

Patented privacy and data governance tools.

Inspire customer trust and loyalty with advanced data governance tools that keep data secure while giving appropriate access to teams across the organization.


  • Preset and customizable data governance framework gives you peace of mind.
  • Data source labeling and policy creation ensure compliance.
  • Automated enforcement prevents policy violations.
  • Convenient data lineage allows for easy modification.

AI-driven insights at the profile level.

Improve segmentation and personalization with machine learning (ML) and AI-powered predictive propensity scores and contextual insights that let you understand your customers better.


  • B2C propensity scores, insights, and predictions.
  • B2B lead prediction and account scoring.
  • Customer churn and conversion predictions at the individual level with explanations.
  • Easy-to-use workflows.
  • Accurate AI-driven insights and audiences made actionable with prebuilt and custom integrations for experience delivery.

Consumer and account profiles.

Support both your B2C and B2B business with the only CDP that gives you unified, actionable person and account profiles.


  • Person, account, and hybrid customer profiles based on both consumer and professional attributes and behaviors.
  • Consumer and account-based segmentation.
  • Prebuilt B2C and B2B marketing and advertising integrations.
  • Data schemas designed for B2C and B2B marketing.

Powering real-time experiences today for the world’s biggest brands.

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Here’s what makes Adobe Real-Time CDP different.

  • Real-time profiles that are ready for activation across channels let you deliver relevant, up-to-the-moment experiences.
  • Patented data governance framework ensures customer privacy and preferences, enables compliance with internal and external policies, and gives role-based access to teams across the enterprise.
  • Privacy-safe partnerships and first-party data collaboration takes your strategy into a cookieless future.
  • Hundreds of prebuilt and customizable connections to build truly complete profiles and activate audiences anywhere.
  • A single solution to create and manage B2C, B2B, and hybrid profiles.

Marketers get easy personalization. IT gets clean sophistication.

Empower B2C and B2B marketers.

Real-Time CDP gives marketers the data management tools they need to deliver consistent personalization across channels.


  • Easy-to-use interface and AI-driven workflows.
  • Prebuilt integrations across channels, including social, email, in-app, on-site, and more.
  • Real-time customer profiles to power great experiences.
  • Built to incorporate new marketing channels and technology.

Give IT confidence.

IT is tasked with keeping the entire organization functioning while protecting it from threats — both malicious and accidental.


  • Powered by the API-based Adobe Experience Platform, Real-Time CDP integrates with any tech stack — existing or future.
  • A flexible and configurable data governance framework keeps data safe while giving teams the access they need.
  • Profiles accessible to internal and external partner systems, allowing for easy adoption and use-case expansion.

“Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing The Home Depot experience across online and in-store.”

Melanie Babcock, Vice President of Integrated Media at The Home Depot

Better together

Real-Time CDP + Adobe Journey Optimizer

Bring the strengths of these two products together to create end-to-end, real-time customer experiences. Build unified profiles and actionable audiences while you also create, orchestrate, and deliver personalized customer experiences from a single platform.

Real-Time CDP + Adobe Marketo Engage

Combine Marketo Engage data with all other B2B data in Real-Time CDP to create complete real-time  lead, account, and opportunity profiles. Then activate those profiles with Marketo Engage for personalized lead- and account-based engagement.

Real-Time CDP + Adobe Analytics

Quickly move from insights to activation with native connectivity. Insights generated in Analytics are unified with your other data sources in Real-Time CDP, creating actionable unified profiles for personalization at scale.

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