Content personalisation is a marketing strategy that uses data about consumers to individualise their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.
Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.
Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.
A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.
Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.
Customer Experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business and positive word-of-mouth referrals or recommendations.