Content Insights

Content insights provide performance information about every page you author, using web analytics and SEO recommendations. Make better content decisions with reports on total page views, unique visitors, time spent on page, bounces, sources, and campaign performance.

Get to the top. Of the search rankings, that is.

Once a page goes live, your job has just begun. You need to know how that page performs so you can make changes to improve it. You also need to know what impact those changes have on performance. But you have a lot of pages to worry about. You don’t have time to search for the data you need. It needs to be easy to find, and accurate.

With content insights, get information on total page views, unique visitors, time spent on page, bounces, sources, and campaign reports. Content insights layout also changes based on the size and orientation of your device, so you can get information on the go. It’s not just data — it’s the insights and recommendations you need to improve your SEO.


See what makes it work.

Page-level insights

Access data for every page you author to improve specific offers and campaigns.

Customizable reporting periods

Set the time frame for reported data, such as daily, weekly, monthly, or yearly. Reports automatically refresh each time you change the reporting period, and visual clues help you compare the performance of each version.

SEO recommendations

Review a checklist of features indicating which features the page contains to help search engines find it. The report also recommends features that you can add to improve the visibility of the page to search engines.

Multiple report options

Select from a variety of reports providing detailed information, including number of page views, how the users accessed the page, number of bounces, and the average time users spent on page.

Campaign-level insight

View data for each campaign the page is included in to see page impressions and conversions for each segment targeted.

Learn more about content insights in Adobe Experience Manager Sites.

Discover the power of content insights.

See what your webpage will gain with views, engagement, sources, bounces, and much more in our Help section.

Analyzing page performance.

Learn how to set the reporting period, assign SEO tasks to developers, and improve page visibility in our Help section.

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See related features

Responsive web design

Streamline and reuse content across devices, with elements like layout, text size, content, navigation, and images that automatically adjust to fit the device your customer prefers.

Rules-based targeting

Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.

Targeting insights

Understand how your activities are performing by accessing reports on conversion rate, average order value (AOV), revenue per visitor (RPV), and engagement of each audience.

Learn about what Adobe can do for your business.