ADOBE EXPERIENCE CLOUD FOR BUSINESS

Data insights and audiences.

Combining data, AI-powered insights, and customer profiles is essential to understanding and curating experiences for any customer, at any stage in their relationship with your business.

• Adobe Real-Time CDP. Unify data from all channels into real-time customer and account profiles — all while respecting customer privacy.
• Adobe Customer Journey Analytics. Bring together cross-channel customer data with easy-to-use visualization tools to generate insights across the customer journey.
• Adobe Analytics. Analyze data from any digital touchpoint to discover and share insights across your digital channels.
• Adobe Mix Modeler. Measure the impact of every marketing dollar spent across paid, earned, and owned channels to optimize your marketing investments.

Content, commerce, and workflows.

Accelerate your marketing content. Build faster, more engaging websites and digital storefronts. Connect, collaborate, and simplify workflows.

• Adobe GenStudio for Performance Marketing. Scale personalized content with a generative AI-first application that lets marketing teams create, deliver, and optimize on-brand emails and ads to drive global campaigns.
• Adobe Experience Manager Sites. Empower any marketer or developer to create high-performance pages across any digital property — from web to mobile to apps.
• Adobe Experience Manager Assets. A scalable, cloud-native DAM designed to manage assets across your organization and deliver them to any application.
• Adobe Commerce. A flexible and scalable commerce platform that lets you deliver relevant shopping experiences for all your B2B and B2C brands.
• Adobe Workfront. Collaborative and simplified workflows that help cross-functional teams centralize, orchestrate and execute work.

Customer journeys.

Whether you’re reaching a new account or marketing to your loyal consumers, Adobe lets you reach them with relevant, timely, and engaging experiences.

• Adobe Journey Optimizer. A single canvas for managing omnichannel journeys and one-to-one offers for all your customers.
• Adobe Journey Optimizer B2B Edition. Enable marketing and sales teams to engage buying groups with personalized, AI-powered content and journeys.
• Adobe Marketo Engage. A B2B marketing automation platform that lets you attract, segment, and nurture prospects and score and manage leads.
• Adobe Campaign. Manage cross-channel campaigns for priority segments – from email to SMS to direct mail.
• Adobe Target. Create and manage A/B tests and rules-based targeting across your digital properties.

Adobe Experience Platform.

The only platform on the market designed for personalization at scale. Experience Platform enables organizations to centralize and standardize customer data and content in real-time from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

• Collect and standardize data from across channels in real time to create a first-party data foundation for your applications.
• Adhere to data privacy regulations such as GDRP, CCPA or HIPAA and honor customer preferences and consent with patented data governance capabilities.
• Leverage AI to understand your data and get the insights you need to predict customer behavior and optimize customer interactions. Streamline your workflows and enhance productivity with an easy-to-use conversational AI Assistant.
• Open and extensible; connect your channels and applications to power your current customer experience tech stack and any future applications.

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