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ADOBE EXPERIENCE CLOUD

Give fans that first-place feeling with personalized experiences.

Get the insights and tools to deliver winning customer journeys that drive profitable growth, transforming casual followers into diehard fans.

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Growth comes from experiences.

Today, customers are practically as excited for the digital experience as they are the live action. Making these cross-channels experiences seamless can have big payoffs — increased conversions, better retention, and bigger transactions. Using Experience Cloud personalization technology and generative AI — like Sensei GenAI — brands can deliver at scale while making every experience unique to every customer.

Learn about Adobe Sensei GenAI

See how the biggest names in sports are creating winning fan experiences.

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Major League Baseball™ revolutionizes fan personalization at scale.

MLB™ partnered with Adobe to completely reimagine the fan experience by implementing Adobe Experience Platform applications across 30 ballclubs.

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The PGA TOUR boosts cross-platform fan engagement by 22%.

Using Adobe products, the PGA TOUR is building personal relationships with every fan by discovering what motivates them — giving them exactly what they’re after.

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Real Madrid ignites the passion of hundreds of millions of digital fans around the world.

Adobe is helping Real Madrid engage fans across a range of new channels, creating a bold new standard for digital fan experiences.

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GUIDE

Score big with personalization. Warm up with our playbook.

Create winning strategies to help you optimize, build, and deliver connections that convert in Getting Started with Personalization at Scale.

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