MLB and Adobe are on a mission to completely reimagine the fan experience. Join Kasia Danilczuk, MLB’s senior product manager for fan data, and Chris Stolz, principal enterprise architect for Adobe, to learn how MLB and Adobe partnered to implement Adobe Experience Platform applications across 30 ball clubs. Hear how the implementation reduced end-to-end segmentation from a 7-day technical process to a self-serve, marketer-friendly process that can be done in less than a day. We'll take you through MLB's 2022 digital and customer experience journey, culminating with leveraging Adobe technology to deliver in-park offers and experiences to their fans in real time.
Designing a unique implementation for 30 clubs and the league
Enabling and empowering 30 clubs to centralize segmentation and deliver omnichannel audiences at scale
Leveraging the real-time profile and ticket scans to deliver in-park experiences
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Beginner
Presentation Style: Case/Use Study
Audience Type: Digital Marketer, Email Marketer, IT Architect, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Product Manager, Marketing Practitioner
Industry Focus: Media & Entertainment
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.