How MLB Is Revolutionizing Fan Personalization at Scale - S810

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MLB and Adobe are on a mission to completely reimagine the fan experience. Join Kasia Danilczuk, MLB’s senior product manager for fan data, and Chris Stolz, principal enterprise architect for Adobe, to learn how MLB and Adobe partnered to implement Adobe Experience Platform applications across 30 ball clubs. Hear how the implementation reduced end-to-end segmentation from a 7-day technical process to a self-serve, marketer-friendly process that can be done in less than a day. We'll take you through MLB's 2022 digital and customer experience journey, culminating with leveraging Adobe technology to deliver in-park offers and experiences to their fans in real time. 

Learn about:

  • Designing a unique implementation for 30 clubs and the league
  • Enabling and empowering 30 clubs to centralize segmentation and deliver omnichannel audiences at scale
  • Leveraging the real-time profile and ticket scans to deliver in-park experiences

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study

Audience Type: Digital Marketer, Email Marketer, IT Architect, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Product Manager, Marketing Practitioner

Industry Focus: Media & Entertainment

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