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Omnichannel Marketo Magic: Chat, Webinars, and Personalization That Converts

Speakers
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VP Marketing, Revenue Pulse
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Sr. Manager, Marketing Operations and Automation, Bonterra
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Session Resources
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About the Session
Harness the power of Marketo Engage to build a seamless omnichannel marketing strategy that drives engagement and captures intent at every stage of the customer journey. Discover how to integrate tools like interactive webinars and dynamic chat to deliver real-time personalized experiences that resonate with prospects. Gain insights into tracking omnichannel signals across email, social, and paid media to maximize demand generation, accelerate conversions, and tailor each touchpoint to individual needs. Walk away with proven strategies to deepen customer connections and drive measurable results across channels.
Key takeaways:
- Develop an omnichannel marketing strategy using dynamic chat, webinars, and personalization
- Engage leads with dynamic chat, and deliver real-time, tailored experiences
- Leverage webinars and intent signals to enhance engagement and boost conversions
Industry: High Tech
Technical Level: Intermediate
Track: B2B Marketing
Presentation Style: Tips and Tricks
Audience: Campaign Manager, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Email Manager, Marketing Technologist, Omnichannel Architect
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