ADOBE EXPERIENCE CLOUD FOR BUSINESS

The enterprise technology defining digital experiences.

Supercharge your digital experiences with an end-to-end suite of digital marketing tools built on the only platform designed for personalisation at scale. With Adobe Experience Cloud, generative AI and real-time insights power seamless content management and one-to-one activation. That’s why enterprise experience runs on Adobe.

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Exciting innovations highlighted at Adobe Summit.

Adobe GenStudio

Quickly plan, create, manage, activate across apps and publishers and measure content in a single, intuitive product. With state-of-the-art generative AI and brand guardrails, you can easily create on-brand and personalised experiences for your customers.

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AI Assistant

Streamline your workflows and enhance productivity with this easy-to-use conversational AI Assistant. You can perform tasks faster — whether it’s understanding concepts, troubleshooting problems, gathering insights or generating new audiences.

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Data innovation

Improve segmentation and data enrichment with Federated Audience Composition. Connect your data with major data warehouses — no copying needed. Discover, reach and measure audiences without third-party cookies via data collaboration between advertisers and publishers using the new Adobe Real-Time CDP Collaboration.

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Adobe Journey Optimizer - B2B Edition

Enable marketing and sales to act as a co-ordinated revenue team and intelligently engage buying groups in target accounts with personalised, AI-powered content and journeys to drive demand with higher precision across a buying committee.

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Image of Shantanu Narayen, Adobe Chair and Chief Executive Officer, presenting on stage at Adobe Summit.

Explore all the innovations announced at Summit.

From technology to strategy, Adobe Summit 2024 showcases the cutting edge in generative AI, personalisation at scale and more.

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Explore all Adobe Experience Cloud products.

  1. Data insights & audiences
  2. Content, commerce & workflows
  3. Customer journeys
  4. Adobe Experience Platform
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Data insights and audiences.

Combining data, AI-powered insights and customer profiles is essential to understanding and curating experiences for any customer, at any stage in their relationship with your business.

  • Adobe Real-Time CDP. Unify data from all channels into real-time customer and account profiles — all while respecting customer privacy.
  • Adobe Customer Journey Analytics. Bring together cross-channel customer data with easy-to-use visualisation tools to generate insights across the customer journey.
  • Adobe Analytics. Analyse data from any digital touchpoint to discover and share insights across your digital channels.
  • Adobe Mix Modeller. Measure the impact of every marketing dollar spent across paid, earned and owned channels to optimise your marketing investments.
Graphic showing how customers can interact with AI chat to get insights on data views. In this example the user requests "Tell me about the audience I'm viewing" and the AI Assistant replies with "It looks like you're currently viewing the 'Go It Alone' campaign. This campaign targets the 'Solo travel' audience" and follows up with addition insight views for the segment.

Content, commerce and workflows.

Accelerate your marketing content. Build faster, more engaging websites and digital shop fronts. Connect, collaborate and simplify workflows.

  • Adobe GenStudio. A generative AI-first product that allows you to quickly plan create, manage, activate across apps and publishers and analyse marketing content in a single, intuitive product.
  • Adobe Experience Manager Sites. Empower any marketer or developer to create high-performance pages across any digital property — from web to mobile to apps.
  • Adobe Experience Manager Assets. A scalable, cloud-native DAM designed to manage assets across your organisation and deliver them to any application.
  • Adobe Commerce. A flexible and scalable commerce platform that lets you deliver relevant shopping experiences for all your B2B and B2C brands.
  • Adobe Workfront. Collaborative and simplified workflows that help cross-functional teams centralise, orchestrate and execute work.
A graphic depicting Adobe Content Supply Chain Solution, and it's ability to rewrite marketing copy, generate images for asset variations and personalize content for individual customer profiles.

Customer journeys.

Whether you’re reaching a new account or marketing to your loyal consumers, Adobe lets you reach them with relevant, timely and engaging experiences.

  • Adobe Journey Optimizer. A single canvas for managing omnichannel journeys and one-to-one offers for all your customers.
  • Adobe Journey Optimizer - B2B Edition. Enable marketing and sales teams to engage buying groups with personalised, AI-powered content and journeys.
  • Adobe Marketo Engage. A B2B marketing automation platform that lets you attract, segment and nurture prospects and score and manage leads.
  • Adobe Campaign. Manage cross-channel campaigns for priority segments - from email to SMS to direct mail.
  • Adobe Target. Create and manage A/B tests and rules-based targeting across your digital properties.

Adobe Experience Platform.

The only platform on the market designed for personalisation at scale. Experience Platform enables organisations to centralise and standardise customer data and content in real-time from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalised experiences.

  • Collect and standardise data from across channels in real time to create a first-party data foundation for your applications.
  • Adhere to data privacy regulations such as GDRP, CCPA or HIPAA and honour customer preferences and consent with patented data governance capabilities.
  • Leverage AI to understand your data and get the insights you need to predict customer behaviour and optimise customer interactions.
  • Open and extensible; connect your channels and applications to power your current customer experience tech stack and any future applications.

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A graphic showing how Adobe's Customer Data Platform build customer profiles that power real-time experiences. In this example, personalized assets are generated for a customer interested in real esate in Japan.

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Business solutions from Adobe — the digital experience leader.

Adobe solutions integrate our best-in-class products to help you to tackle pressing business challenges.
Graphic showing how Content Supply Chain solutions leverages the power of Adobe Express, Assets, and Workfront in harmony.

Content supply chain

Adobe offers an end-to-end solution that helps organisations optimise their entire content creation and delivery process. Powered by AI, it lets your teams create content beyond human scale, improve marketing agility, accelerate time to market and increase content ROI.

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Graphic showing the capabilties of Adobe GenStudio to manage personalization at scale in tandem with customer profiles.

Personalisation at scale

Modern marketers know that experience is the difference. Customers don’t just want products. They want to engage with brands in ways that feel personal, authentic and human — even when it’s digital. We know it’s not easy to make every connection personal, but Adobe has the tools to help you to succeed.

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Graphic showing info panels depicting "Propensity summary" among customer profiles, total page views, and total revenue metrics.

B2B marketing

Experience Cloud lets you deliver account-based experiences that differentiate your brand. Advanced features such as real-time data and account profiles and AI-driven workflows make every customer interaction relevant and let you deliver a seamless digital journey that’s directly integrated with the sales process.

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Create powerful customer experiences with a Leader in digital experience platforms.

Adobe is proud to once again be named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms. We're honored to be positioned as a Leader for the past seven years.

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Adobe Experience Cloud is transforming the world’s biggest brands.

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The Coca-Cola Company is on a mission to refresh the entire world. Through our partnership, we can now make that vision a reality — all in real time.

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