Adobe Experience Manager Assets
An AI-powered DAM to scale modern experiences.
Streamline content production and intelligently deliver rich media experiences when and where your customers want them. Adobe Experience Manager Assets is a customizable digital asset management system (DAM) that lets you easily discover, govern, and activate millions of assets so you can deliver and scale personalized experiences.
Watch overview | Watch overview video Adobe Experience Manager Assets
Explore the features of Experience Manager Assets.
The industry-leading Adobe solution goes beyond asset management with sophisticated, user-friendly tools, AI-powered features, and collaborative workflows that let marketers get experiences into the world faster.
- Discovery
- Governance
- Activation
- Insights
A user-friendly system to manage millions of assets.
Easily ingest, organize, and classify millions of assets so you can quickly find what you need for your projects or campaigns.
- Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications.
- Eliminate manual organization processes with features that automatically group and classify assets and their metadata so they’re easy to find.
- Use advanced search and filtering functionality to find assets quickly in the DAM, across multiple instances of Experience Manager Assets, or wherever your team works.
- If you can’t find what you need in your asset library, create new assets using Adobe Firefly generative AI to generate assets that fit your queries.
Advanced governance, permissions, and compliance.
Use digital rights management features to ensure legal and brand compliance of content usage.
- Create permissions for different roles, manage asset expiry dates, and control asset access.
- Remove access to outdated assets to protect brand integrity and use digital rights management tools to maintain legal compliance.
- Reduce clutter with versioning and duplication detection tools and improve efficiency with customizable workflows.
- Tap into Brand-Aware Tagging to generate metadata tags based on what’s shown in your images and to automate the translations of tags so they’re searchable globally.
Asset optimization and activation for better experiences.
Access, transform, deliver, and optimize millions of assets to give customers the highest quality experience on any channel.
- Quickly deliver brand-approved assets across channels using advanced asset management and delivery tools.
- Optimize and resize image and video content to meet downstream requirements or viewer bandwidth.
- Adapt, remix, and transform content to maximize asset usage for any screen with automations for imagery and rich media, including video and 3D.
- Utilize Dynamic Media Templates to tailor personalized content with templates that react to contextual real-time insights.
Asset analysis and performance insights.
Understand the value and usage of your assets to improve future experiences.
- Discover asset usage data, such as top downloads, to determine which assets are being activated and where they could be reused.
- Understand asset performance across channels with first- and third-party analytics integrations.
Discover Experience Manager Assets in Adobe GenStudio for Performance Marketing.
Experience Manager Assets is the heart of the GenStudio Solution. It is embedded in GenStudio for Performance Marketing to ensure marketers find and use approved content directly in application.
Learn more | Learn more Experience Manager Assets in Adobe GenStudio for Performance Marketing
Forrester names Adobe a Leader in Digital Asset Management
Read the report | Read the report Forrester names Adobe a Leader in Digital Asset Management
Great customers with great things to say.
Delivered 6x more product release updates annually.
Reduced time to market for new campaigns by 50%.
Learn more about Adobe Experience Manager Assets.
Content as a Service v3 - experience-manager-assets - Monday, March 10, 2025 at 18:50
Have questions? We have answers.
What is a digital asset management platform (DAM)?
What is metadata and why is that important?
How can a DAM automate and activate content?
What is digital rights management (DRM)?
What should I look for in a DAM?
Let us show you the full power of Adobe Experience Manager Assets.
