.

More assets, less effort, better results.

Boost creativity and tackle high-volume projects with Firefly Services.

Three variant images of a white sneaker, each with a different background.

Accelerate campaign refreshes by streamlining repetitive tasks.

Quickly produce large quantities of asset variants and keep marketing up to date, without overburdening your creative team.

  • Easily resize assets for any channel or platform.
  • Effortlessly place product shots into realistic settings and backgrounds with the Object Composite API.
  • Quickly update seasonal campaigns with Firefly-generated imagery and ensure content is on-brand with the Custom Models APIs.
  • Seamlessly composite 3D digital twins into a variety of campaign backgrounds with the Substance 3D API.

Streamline your workflows with Firefly Services.

Tap into 30+ generative and creative APIs designed to scale and optimize content for modern marketing.


Generate content that is commercially safe.

Create assets with confidence using Firefly generative AI.


Eliminate repetitive production work.

Produce assets and refresh content faster and more efficiently than ever.


Streamline end-to-end production workflows.

Accelerate content production, from creation to assembly, for multiple channels and formats.


Maintain high quality and control.

Nondestructive output files protect your content and make last-minute edits a breeze.
Image of a white sneaker being used to generate a video with Firefly.

Generative workflows to scale video, photography, 3D compositing, and more.

  • Accelerate video workflows for engaging content. Streamline production and deliver standout videos. From repurposing for different channels to editing overlay content at scale, cut the time and effort spent on variations so you can focus on creating more content.
  • Place products in scenes that speak to your audience. With 2D and 3D object compositing APIs, you can transform any product image into a polished, on-brand scene using a simple prompt. Colors, lighting, and shadows adjust automatically for a photorealistic look — no extra shoots or editing required.
  • Ensure your content is always on-brand. From consistent character designs to perfectly aligned campaign visuals, you can generate on-brand content by training Custom Models with your own assets. Leverage the Custom Models APIs to generate on-brand assets at scale directly in your creative workflow.

Adobe’s responsible approach to AI.

Learn more

Jump-start your production tasks with Firefly Creative Production.

Accelerate asset production with out-of-the-box workflows and a no-code interface.

  • Quickly remove image backgrounds and replace them with uploaded images or single-color backgrounds.
  • Resize or crop image assets to standard marketing sizes and aspect ratios.
  • Apply professional-grade color adjustments such as exposure, contrast, and tone corrections across large batches of images.

Learn more

Video of man sitting at computer.

Helping global enterprises create more content, faster.

Read Gatorade customer success blog

Created 200,000 pre-generated assets via Adobe Firefly.

Read Coca-Cola customer success blog

Dramatically streamlined on-brand asset production across 200 countries.

Read Estee Lauder customer success blog

Enabled faster delivery of hundreds of thousands of creative assets.

Read Newell customer success blog

Fueling 5x more content and reimagining its content supply chain.

Read OLIVER customer blog

Achieved 70% faster time to market by generating localized hero assets.

Read Monks customer blog

Delivered versioning 96% faster with 270 variations created in one day.

Questions? We have answers.

Let us show you the full power of Adobe Firefly Services.