ADOBE MIX MODELER IS NOW ADOBE MARKETING CAMPAIGN ANALYTICS
Measure and plan to maximize ROI – all in one AI-powered solution.
Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler) empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value.
Explore the features of Marketing Campaign Analytics (formerly Mix Modeler).
With marketers facing increasing pressure to prove business value, Adobe Marketing Campaign Analytics powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business — all based on AI-powered incrementality scores within measurement models that inspire confidence in the results.
- Unified marketing measurement
- Measurement models & insights
- Marketing scenario planning & forecasting
Connected data to unlock comprehensive marketing measurement.
Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors.
- Ingest and consolidate data with user-friendly connectors that link data fields, marketing channels, and touchpoints across data sets. This lets you support normalized and reliable channel attribution measurement.
- Evaluate the incremental effectiveness of your paid, owned, and earned marketing channels — online and offline.
- Leverage proprietary AI and machine learning (ML) technology that combines marketing mix modeling and multi-touch attribution into one holistic measurement approach, supporting both summary- and available touchpoint-level data.
- Explore model outputs and visualizations with a user-friendly interface.
- Drive trust and confidence with data governance tools and transparency in model quality and results.
Tailored AI-powered models for measurement precision.
Give users the hands-on ability to easily customize AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations.
- Modify configurations in a scalable, repeatable way within a single, self-service application that lets you easily customize models and plans.
- Access powerful insights within hours — not months or quarters — to quickly evaluate channel impact and return on your marketing investments and determine if optimizations are needed.
- Incorporate key factors relevant to diverse lines of business, regions, and new products — such as macroeconomic data, regional price indices, or promotion calendars — as built-in AI and ML train the model on your data and business goals.
- Keep stakeholders informed and inspire confidence in results by providing continuous access to updated model insights, visualizations, and model transparency through a fully accessible, cloud-hosted interface.
Advanced marketing mix planning tools to maximize ROI.
With Mix Modeler, you can quickly generate, compare, and adjust multiple marketing budget plans to forecast results in varying scenarios — empowering your team to make more confident and expedited marketing investment decisions.
- Configure options — such as channel mix and budget constraints — to run on top of customized measurement models and get AI-recommended plans with the option for further customizations.
- Develop and compare the predicted impact of multiple budget scenarios to make well-informed planning decisions.
- Track plan performance during live campaigns and capitalize on opportunities for in-flight optimization.
Adobe Marketing Campaign Analytics (formerly Mix Modeler) use cases.
