Adobe Journey Optimizer lets you orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and in-person — in the moments that matter to the customer.
Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.
Understand every customer as an individual with ready-to-engage, unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also controlling for audience overlap.
Engage your customers on any channel in just the right moments based on real-time customer profiles and signals. Quickly and easily build multi-step journeys that trigger a sequence of interactions, offers, and messages.
Give your teams a variety of authoring options to create and optimize content for any channel. The natively embedded, centralized asset repository lets them easily access digital assets for faster content creation.
Boost customer engagement with precision. Teams can leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale.
Visually edit web content, create in-browser messages, and continuously optimize your site.
Now, marketers can use generative AI to create and fine-tune engaging, on-brand content – all without leaving their existing workflows.
Explore AI Assistant for content generation in our unique sandbox environment by logging into Experience League — our vast library of how-to content. Or learn more on our blog!
Increased mobile channel sales by 300%.
21% growth in digital sales.
Achieved a 40% open rate for personalized rewards email campaign.
“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and center.”
Bennett Fox-Glassman, SVP of Customer Journey
Macy’s
Read Macy’s story
Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.
Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.
Streamline asset management and maintain campaign consistency with a centralized repository for every digital asset.
Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any app, device, screen, or channel. It lets brands optimize and personalize experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalized real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.
Brands can use this single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligently managing the entire customer journey.
