ADOBE JOURNEY OPTIMIZER CHANNELS
Mobile engagement
Reach your customers anywhere with personalized, real-time mobile engagement. Journey Optimizer lets you create and launch precise, contextualized mobile experiences spanning in-app messages, push notifications, and SMS/MMS.
Mobile app optimization
Personalize how your experiences display on customers’ mobile app screens and user flows using server-side flags to deliver content, pop-ups, app overlays, and feature rollouts.
- Code-based app experiences. Compose and deliver static (HTML, JSON) and dynamic content within native mobile apps, including offers, next-best experience decisions, and more.
- UI and UX optimization. Go beyond pop-ups and overlays by fine-tuning personalized content within your mobile apps.
- App feature rollouts. Deploy new mobile app features with controlled audiences for gradual rollout, testing, and adoption.
- Flexible development. Empower your technical teams with flexible server-side, API, and SDK frameworks to use Adobe Journey Optimizer with any developer environment.
In-app messages
Break through the noise with hyper-relevant in-app messages based on customer profile attributes, app usage history, and device location.
- Advanced message triggers. Set rules to launch timely in-app messages based on real-time behaviors and context.
- Visual message design. Match the look and feel of your app with customizable workflows that include custom gestures, style rules, and in-app positioning.
- One-to-one personalization. Tap into the power of real-time customer profiles and geolocation to personalize in-app messages for every customer, in the moment.
- Experiment and learn. A/B test in-app content variations to optimize messages and campaigns against your key business goals.
- Out-of-the-box message templates. Create messages fast with ready-to-deploy templates, including full-screen takeovers, models, banners, and fully custom layouts.
- On-device QA preview. View your mobile app experiences before they go live with quick QR code device pairing and preview. For personalized content, simulate experiences with test profiles.
- Seamless integration. Support industry-standard integration patterns on iOS, Android, React Native, and Flutter platforms with SDKs.
Learn more about in-app messages.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 19, 2024 at 17:16
Push notifications
Create and send engaging push notifications with copy and rich media. Capture insights to understand how your customers are engaging.
- Personalization and targeting. Send relevant push notifications based on customer behaviors, preferences, and past interactions. Add custom variables for unique actions like displaying badges, creating sounds, collapsing or grouping notifications and more.
- Real-time triggers. Use real-time event signals to launch notifications in response to specific customer actions or events — such as purchases, cart abandonment, or geolocation.
- Design preview. Visualize how push notifications will display on iOS and Android devices with easy-to-use preview tools.
- Report metrics. Access metrics on opens, actions, bounces and more with a detailed notification summary graph within journey global reports.
Learn more about push notifications.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 19, 2024 at 17:16
SMS and MMS messaging
Create, personalize, preview, and send text messages to your customers’ mobile devices using a visual SMS/MMS editor.
- Batch and real-time messages. Craft and send messages for audience-based batch campaigns and real-time, one-to-one customer engagement, all from one tool.
- Flexible service providers. Deliver messages through native integrations with Sinch, Twilio, and Infobip. Or send through your own SMS service provider with Journey Optimizer custom actions.
- Reporting. View detailed reports on SMS and MMS performance including message sends and engagement.
Geolocation
Use geofencing, powered by Places Service, to understand a customer’s location and trigger contextual, timely, location-based mobile messages.
- Points of interest. Create and manage a set of defined points of interest, such as store locations, showrooms, branches, restaurants, or other landmarks.
- Map visualization. Visualize your points of interest on a world map to understand spatial context and to add and edit metadata attributes.
- Geofencing. Define location-trigger rules, conditions, and actions to send timely messages when an app user enters or exits points of interest boundaries.
- Streamlined development. Reduce app code and development time required to monitor devices’ locations.
Learn more about geolocation.
Content as a Service v3 - adobe journey optimizer - Tuesday, November 19, 2024 at 11:12
Learn how to use mobile engagement features.
Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.
