Content as a Service v3 - content-supply-chain - Friday, February 7, 2025 at 23:10
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Content Supply Chain Solution
Transform your content supply chain into a growth engine for personalized experiences.
The demand for content is skyrocketing. Customers expect personalized experiences every time they interact with your brand, and content powers those experiences. Adobe helps brands rapidly scale content — efficiently and cost-effectively.
Scale personalization with a high-powered content supply chain.
Marketers face increasing pressure to deliver more campaigns at an unprecedented speed and scale. This requires a tremendous amount of content. Most organizations are struggling to keep pace with the demand — demand that’s only expected to grow as new channels and formats emerge, and the need to personalize for individuals, audience segment, and across regions increases.
Adobe enables brands to transform every aspect of their content supply chain — including planning, creating, managing, activating, and measuring content — with Adobe GenStudio, an integrated solution, powered by generative and agentic AI.
Start building or maturing your content supply chain with these five critical capabilities.
Workflow and planning
Creation and production
Asset management
Delivery and activation
Reporting and insights
Workflow and planning.
Shorten content creation-to-activation cycle while reducing complexity across teams with integrated workflow and planning tools. With defined workflows and quality checkpoints, brands can keep content aligned to marketing and campaign strategies, get visibility into in-flight work, improve productivity, accelerate reviews and approvals, and check that content meets brand and legal requirements before launch.
- Streamline campaign and content planning. Centralize campaign planning and content orchestration into one cohesive view with interactive visualizations, such as calendars and timelines.
- Manage workflows at scale. Understand the full scope and status of work across your organization and align resources and timelines to your business goals.
- Enable seamless approval workflows. Accelerate the review and approval process with auditable proofing tools that integrate across applications.
- Reduce manual effort with AI. Automate tasks such as content brief generation, quality control, metadata tagging, and resourcing.
Creation and production.
Unleash creativity, scale production, and boost strategic capacity. With commercially-safe generative AI integrated into creative and marketing tools, brands can ensure the entire organization creates high-performing content with speed, scale and brand consistency.
- Boost creative ideation and output. Accelerate core asset creation – from concept to production- with cutting-edge AI and collaboration tools.
- Scale the production of asset variants. Power personalization, localization, ecommerce and more by automating repetitive creation, assembly and editing tasks.
- Ensure on-brand creation across the organization. Empower non-creative teams — from marketing, to HR, sales and more — to easily create content while staying on brand.
- Remix and activate high-performing content in campaigns. Drive performance by seamlessly creating, testing, activating, and optimizing content in one single workflow.
Asset management.
Speed matters more than ever. To meet demand, brands need to be able to quickly and easily create and assemble digital experiences from the content they already have. When teams can easily find approved, brand-compliant content and quickly repurpose or adapt it for different sub-brands, regions, and audience segments, they can boost productivity, time to market, and content ROI.
- Surface the best content. Get immediate content recommendations based on past performance and campaign goals or easily search for high-performing content.
- Repurpose existing content. Use generative AI to help create, refine, and optimize existing content and experiences in real-time.
- Adapt and scale experiences. Quickly tailor content for different personas and to meet regional and global needs.
- Increase discoverability and governance. Increase asset accessibility while maintaining enterprise-level governance by integrating your entire content supply chain.
Delivery and activation.
Because the end-goal of content creation is personalized customer experiences, teams need to be able to quickly and easily deliver content to every channel and customer touchpoint. This requires seamless integration between your asset repository and the applications where content is activated.
- Build dynamic content instantly. Assemble high-impact, modular content in real time to quickly deliver consistent customer experiences across channels.
- Generate and adapt content. Use generative AI to create assets for activation with multiple renditions — including size, format, resolution, crop, and effect — across various screen sizes, devices, and channels.
Reporting and insights.
Timely content insights are vital — both for teams to understand how content is performing and the financial impact it has. Adobe provides a holistic view of how your paid media, emails, and websites are performing — at the experience, asset, and attribute level. Use these insights inform and optimize future content creation based on what is proven to deliver value.
- Tag and track content. Automatically tag content with AI-generated campaign IDs and attribute-level metadata to power granular content performance insights.
- Unlock nuanced performance insights. Get a deep understanding of performance — including asset and attribute insights — so marketers can fine-tune experiences.
- Analyze performance across audiences (Coming soon). Understand content performance and conversion across audience segments and channels.
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Power your content supply chain with an integrated solution.
Adobe GenStudio is a first-of-its kind solution that transforms content supply chains with generative AI and intelligent automation. As an integrated set of products, GenStudio automates and accelerates every aspect of content production —from planning through analytics — letting scale content and power more engaging, personalized experiences for every channel.
Adobe Creative Cloud
Adobe Firefly Services
Adobe Firefly Custom Models
Adobe Workfront
Adobe Experience Manager Sites
Adobe GenStudio for Performance Marketing
Adobe Experience Manager Assets
Adobe Content Analytics
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Adobe is the leader in content supply chain solutions.
The Total Economic Impact of Adobe’s Content Supply Chain Solution
Helping businesses drive impact.
26% higher engagement from Adobe Firefly-generated assets.
5x faster on-brand content creation and ideation.
176% increase in quality engagement with timely, personalized content.
365% year-over-year increase in campaign engagement.
“The content supply chain isn’t just about delivering content faster and more efficiently. It’s about creating content that engages people on an individual level.”
Helen Wallace, Creative Director
Deloitte Digital
Read Deloitte’s story
Learn more about how Adobe GenStudio can transform your content supply chain.
CardTitle
Transform your content supply chain with Adobe’s innovative solution.
CardDescription
The generative AI and cross-application workflows in Adobe GenStudio to make it easy for teams to create, update, optimize, and scale content.
CardImage
primaryTag
caas:content-type/solution
Tags
caas:content-type/solution, caas:products/content-supply-chain
cardDate
2025-01-16