Content Supply Chain — Workflow, Planning, and Metadata

Move campaigns from plan to delivery faster.

Unify planning, workflows, and metadata in one governed system, so people and AI agents in Adobe Workfront and Adobe Experience Manager Assets work from the same context, permissions, and approvals at every stage.

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Plan, execute, and deliver from a single source of truth.

Seamlessly move from ideation to strategy and planning in one place.

Bring every campaign and content initiative into one AI-powered planning hub that boosts visibility, aligns plans to business objectives, and drives better, data-backed decisions.

Improve plan visibility. Centralize your campaigns and corresponding details such as target audiences, associated products, and channel delivery — giving everyone in your organization context and visibility.
Align plans to objectives. Link campaigns and content to goals, KPIs, and budget to track ROI and prioritize high-impact work.
Support data-driven decisions. Unify, share, and govern marketing data to establish consistency across content.

Learn about Adobe Workfront Planning

Execute and automate marketing workflows with AI.

Connect plans to execution in Adobe Workfront, so people and agents deliver on time and focus on the work that matters most.

Accelerate time to market. Connect workflows from kickoff through execution and reporting, with clear owners, tasks, and deadlines.
Put AI to work. Assign tasks to agents the way you assign them to a person with AI Collaborators in Workfront, and use Workfront MCP to access Claude, ChatGPT, Copilot, and Gemini without switching tools.
Automate repetitive work. Use AI to populate request forms and briefs from prompts or documents, and standardize execution with templates and metadata-driven workflows.
Stay ahead of risk. Track progress and dependencies in real time to address potential bottlenecks.

Learn about Adobe Workfront
Learn about AI Collaborators

Accelerate the review and approval process.

Streamline reviews with connected, auditable workflows across Adobe Workfront, Frame.io for Business, and Adobe Creative Cloud for Enterprise to activate content faster.

Run fewer and faster review cycles. Sync files, status, and comments automatically across creative and marketing applications.
Keep reviewers on track. Review in-progress work in one end-to-end workflow with automated alerts sent through a shared storage layer.
Approve faster with AI. Use AI to set up approval workflows and run automated brand checks before content is finalized.

Learn about Frame.io for Business

Give work and content shared context with unified metadata.

Metadata is the context that keeps work and content connected. As work moves to finished content, metadata, rights, and approvals travel with it across every handoff, so context is always preserved.

Preserve context from beginning to end. Map and sync metadata between Workfront and Adobe Experience Manager Assets, so strategy, rights, and approvals travel with every asset, instead of being stripped or recreated.
Govern people and agents with confidence. Standardize metadata and apply built-in permissions and audit trails to keep assets on brand and help meet rising rights and disclosure requirements.
Find and reuse more, recreate less. Use AI to tag and enrich metadata so approved content is easy to discover and activate across channels, and so teams stop rebuilding content that already exists.

Learn about Adobe Experience Manager Assets

Workflow, planning, and metadata are powered by these Adobe products.

Adobe Workfront

Adobe Experience Manager Assets

Frame.io for Business

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“With Workfront, we use integrations with Adobe Experience Manager Assets and Adobe Creative Cloud to create an end-to-end content creation workflow and marketing system of record.”

Cindi Esz, Head of Martech Enablement
Vanguard

Read Vanguard’s story