Content Supply Chain - Workflow & Planning

Centralize planning and decision-making.

Act with increased speed by connecting fragmented workflows and data to deliver actionable insights.

• Centralize planning and management. Coordinate and control all planning activities and decision-making processes from a single point to ensure alignment.
• Connect end-to-end workflows. Connect strategy and planning to downstream project execution.
• Establish a governance framework. Unify, share, and govern marketing data to support data-based decision-making.
• Create unique workspaces. Customize dashboards, visualizations, and records to meet your unique business needs.

Learn about Workfront Planning | Learn about Workfront Planning

Facilitate end-to-end workflow execution.

Streamline work execution and increase visibility into all content and campaign-related projects to get to market faster.

• Manage priorities and results. Prioritize projects and track results against business goals and strategies.
• Dynamically update plans. Easily update project plans to address live changes.
• Gain real-time visibility. Update project stakeholders, maintain organizational alignment, mitigate risks and delays, and optimize resources with real-time insights.
• Review plans in various formats. Visualize plans in multiple views — from a simple marketing calendar to customizable reports.

Automate workflows and eliminate manual processes.

Simplify time-consuming and repetitive tasks, so marketers can plan and deliver work faster. Reusable templates and enterprise-ready AI save time, help reduce errors, and maintain consistency across all work.

• Accelerate project activation. Take advantage of cross-application workflows to automatically move projects from planning to execution.
• Leverage templates and blueprints. Eliminate starting from scratch and align work to best practices.
• Execute projects with AI. Use AI to automatically assess project health and perform automated brand checks on near-final assets.
• Automate asset organization. Accelerate asset management with automated metadata tagging that’s consistent across tools.

Accelerate the review and approval process.

Deliver content faster with proofing capabilities in Adobe Workfront and Frame.io. Review and approval workflows can also be integrated across Adobe applications via native integrations and the Workfront Fusion automation platform. This lets you streamline your processes for activating timely, compelling, and compliant content.

• Sync workflows across apps. Easily maintain status and approvals across applications — including Adobe Workfront, Adobe GenStudio for Performance Marketing, Adobe Express, Frame.io, and Adobe Creative Cloud.
• Update teams automatically. Give teams synchronized updates so everyone knows when an asset is ready for review or approved for activation.
• Protect content integrity. Get enterprise-level controls, including share-link expiration, forensic watermarking, private projects, password-protected sharing, administrative controls, and an auditable approval trail.

Unify metadata across the campaign lifecycle

Achieve more reliable data insights and establish the foundation for AI optimization with a campaign metadata management strategy.

• Plan flexibly. Centralize and govern marketing operations based on the way your organization works.
• Report comprehensively. Set the stage for reporting across the content supply chain by supporting the creation of flexible record types and governing the discrete metadata of work.
• Scale efficiently. Share workspaces and records across applications to reduce rework and enable greater context-sharing throughout the full content lifecycle.