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https://main--bacom--adobecom.hlx.page/assets/videos/products/marketo/media_13ff447619a0c5cba27657afdb30adb46a7a70d0a.mp4#_autoplay | Adobe Marketo Engage overview video

ADOBE MARKETO ENGAGE

Powerful marketing automation.

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.

Watch overview

Explore the features of Marketo Engage.

Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Built from the ground up to be secure, support compliance, and easily connect to other applications, it powers marketing and sales team success at every maturity level.

  1. Profiles & audiences
  2. Omnichannel engagement
  3. Personalized content
  4. Campaign operations
  5. Sales intelligence & engagement
  6. Marketing analytics
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Product screen of profile building workflow

Build highly targeted audiences.

Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.

  • Maintain complete and up-to-date customer profiles.
  • Update profiles based on engagement across channels and campaigns.
  • Leverage native CRM integrations to keep sales and marketing data in sync.
  • Partition your leads and data for different teams to maintain data privacy.

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Customer engagement across many channels

Boost reach and engage customers where they are.

Coordinate campaigns across channels — online and offline.

  • Create consistent and personalized campaigns for customers and prospects.
  • Execute across email, web, mobile, chat, events, webinars, digital advertising, and more.
  • Integrate new channels to your marketing mix with ease.

Learn more

Two ads personalized by segment

Create content that connects in the moment.

Powerful AI lets you easily create and personalize content so you can deliver it across channels dynamically.

  • Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
  • Use AI to predict the content that will convert the best.
  • Test content variations and apply learnings quickly across channels.

Learn more

Campaign operational workflow

Improve operational efficiency and scale.

Leverage marketer-defined rules, generative AI, and user-friendly tools to simplify and automate complex marketing tasks.

  • Build multi-step campaigns through an intuitive canvas to streamline campaign deployment.
  • Create campaigns that automatically adapt and respond to customer behavior and data changes.
  • Clone successful campaigns and assets to drive faster time to market.
  • Automatically update field values and lead scores.

Learn more

Charts showing customer engagement and direct leads

Increase sales productivity and performance.

Align marketing and sales around the best leads and accounts and enable sales with buyer insights and engagement tools.

  • Connect to CRMs bi-directionally with native integration that keeps systems and teams in sync.
  • Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.
  • Deliver buyer engagement data directly to sales in the CRM so they can tailor every customer conversation.
  • Equip sellers with templates, email, and chat tools to directly engage their accounts at scale.

Learn more

Charts showing marketing channel visits and ROI

Optimize marketing ROI and business impact.

Out-of-the-box dashboards, customizable reporting, and multi-touch attribution give you deep insights into what’s working within your campaigns.

  • Understand every marketing touchpoint’s impact on revenue.
  • Review campaign performance across channels and content.
  • Distribute learnings and insights across teams to refine every element of the marketing strategy.

Learn more

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Find out why Adobe’s been a Leader for 12 years running.

Read report

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Products that Marketo integrates with

Tap into pre-built integrations and a scalable architecture.

Marketo Engage is built from the ground up to be scalable and secure, support compliance, and easily connect to other applications and data sources.

Go to integrations

Powerful additions to Marketo Engage.

Boost Marketo Engage with additional generative AI-powered applications that improve your customer conversations and connect your marketing programs to revenue.

Customer setting up a meeting using Dynamic Chat

Adobe Dynamic Chat

Dynamic Chat is a generative AI-powered conversational marketing tool. Its natural language interface is trained on your brand, products, and accounts and helps customers get what they need, faster. It also helps B2B marketers engage customers faster and more intelligently, accelerating the sales cycle.

Learn more

Charts with total revenue and the breakdown by email and paid search

Adobe Marketo Measure

Marketo Measure is a powerful multi-touch attribution tool that lets you assess the impact of campaigns, content, and channels on your marketing pipeline and revenue. Use it to understand the results of your marketing efforts at a granular level and optimize every step.

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#F5F5F5

Driving results for some of the world’s biggest companies.

https://main--bacom--adobecom.hlx.page/customer-success-stories/bny-mellon-case-study | BNY logo

Reduced time per email campaign by 37%.

https://main--bacom--adobecom.hlx.page/customer-success-stories/alma-case-study#_dnt | Alma logo

$4 million in additional revenue.

https://main--bacom--adobecom.hlx.page/customer-success-stories/pricefx-case-study | PriceFx logo

Increased revenue 28x and pipeline 24x.

https://main--bacom--adobecom.hlx.page/customer-success-stories/oppenheimer-case-study | Oppenheimer logo

Reduced campaign costs by 400% per prospect.

https://main--bacom--adobecom.hlx.page/customer-success-stories/qualcomm-case-study | Qualcomm logo

Improved lead quality and scoring by 40%.

Learn more about Marketo Engage.

Content as a Service v2 - adobe-marketo - Thursday, September 12, 2024 at 17:30

Questions? We have answers.

What is Marketo Engage?
Adobe Marketo Engage is an industry leading marketing automation platform. It streamlines, automates, and measures marketing tasks and workflows to increase operational efficiency and grow revenue faster.
What is marketing automation, and why is it important?

Marketing automation involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practices, including:

  • Profile management
  • Segmentation
  • Lead generation and nurturing
  • Relationship marketing
  • Lead scoring and routing
  • Cross-selling and upselling
  • Marketing ROI measurement
  • Retention

Marketing automation gives your company the power to operate more efficiently and increase revenue faster.

What are common digital marketing strategies?

The most common digital marketing strategies include:

  • Inbound marketing: Generating content of interest and value to customers.
  • Content marketing: Distributing written or visual content relevant to your brand, such as sharing infographics on social media.
  • Account-based marketing (ABM): Tailoring marketing to consumer groups or individuals with a prior interest in your products or services.
  • Search engine optimization (SEO): Creating or updating content that targets valuable keywords entered by target audiences into search engines, while meeting expectations for content quality, depth, and expertise.
  • Social media marketing: Using the reach of social applications such as Facebook, Instagram, and TikTok to promote your products, services, or talents within a particular industry niche.
What is account based marketing (ABM)?

Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted, and marketing efforts are coordinated with sales teams.

Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It’s a more strategic approach to winning business and is especially important in B2B marketing efforts.

What is lead management?
Lead management is a process of identifying potential customers and nurturing them through the conversion funnel to drive new business. Lead management systems organize those leads within your company’s sales funnel to tailor your sales and engagement tactics better.