With Adobe Marketo Engage, you can easily connect to your existing martech applications — and anything you’ll need in the future. Use pre-built integrations to connect to hundreds of tools including popular CRM, data, channel, AI applications, LLMs, and content platforms, saving you time on setup and maintenance.
The Marketo Engage MCP Server connects your favorite AI tools and agents to your Marketo instance, so they can read, write, and act on your data securely.
Marketo Engage has native, bi-directional integrations with the most popular customer relationship management systems (CRMs) on the market, including Salesforce, Microsoft Dynamics, and Veeva. It can also integrate with other CRMs so your marketing and sales data stays in sync.
Data is essential to every marketer. Marketo Engage has a variety of pre-built data and account-based marketing (ABM) platform integrations to give you the data you need to support all your marketing strategies.
Use pre-built integrations to connect any of your preferred channel platforms to supplement the native channels in Marketo Engage and reach customers everywhere they are.
Streamline the process of finding and activating content across Marketo Engage programs and campaigns with integrations that give you advanced automations and intuitive workflows.
The Marketo Engage REST API allows for remote execution of many of the system’s capabilities. From creating programs to bulk lead imports, there are many options for fine-grained control of a Marketo Engage instance. You can also use Marketo Engage webhooks to send and receive structured data, supporting JSON or XML formats.
“Marketo Engage was the missing piece. For the first time, we can create macro audiences in Real-Time CDP, refine them into micro audiences in Marketo Engage, and ensure every touchpoint is connected. It’s transformed the way we engage attendees across channels.”
Hannah Macking Director, Digital Architecture
Read Red Hat’s story
Leverage the power of Experience Cloud products to support new, more sophisticated Marketo Engage use cases as your digital maturity grows.
Adobe Real-Time CDP
Connect with Adobe Real-Time Customer Data Platform to enrich and unify your lead, account, and opportunity profiles for more complete and precise segmentation. Activate these segments within Marketo Engage across channels for higher customer engagement rates.
Adobe Journey Optimizer B2B Edition
Incorporate your Marketo Engage campaigns, workflows, and assets into the account and buying group journeys orchestrated in Adobe Journey Optimizer B2B Edition.
Adobe Workfront
Automate the end-to-end process of planning and executing campaigns across operations, marketing, and creative teams with Adobe Workfront. You can improve efficiency and time to market with connected workflows and a centralized dashboard.
Adobe Experience Manager Assets
Get an AI-powered DAM and integrate marketing-approved assets into Marketo Engage campaigns to connect and streamline the process of activating your content in campaigns.
Adobe Analytics
Use Adobe Analytics to analyze your Marketo Engage web audiences and unlock new insights about their online behavior before and after marketing automation conversion events.
Adobe Target
Integrate with Adobe Target to engage high-value accounts with real-time personalization, recommendations, and experiences using Marketo Engage audiences across channels.
Marketo Engage follows industry-leading security practices, including encryption, access controls, and vulnerability management. It readily supports compliance with HIPAA, GDPR, and CCPA through advanced tools and protections, giving IT and marketers the peace of mind that customer data can be handled responsibly. See the list of Adobe Compliance Certifications, Standards, and Regulations.
