Marketer with two web experiences for an A/B test and the results

ADOBE TARGET

Maximize customer conversions with engaging, personalized experiences.

Adobe Target optimizes and personalizes the most essential digital interactions, so you can improve the metrics that matter most — conversions, retention, revenue, and more.

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Explore the features and capabilities of Adobe Target.

With customizable AI algorithms and powerful integrations with Adobe Experience Platform, Target optimizes and personalizes the most important digital interactions to deliver greater revenue impact.

Customer profile including his search and social history and a personalized car email

Contextual and relevant interactions.

  • Get a decisioning engine that uses real-time visitor interactions and behaviors to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.
  • Deliver same-page and next-page personalization in real time based on customer interactions.
  • Deliver personalized content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.

IDC found that Adobe Target delivered a 651% ROI over three years.

Driving results for some of the world’s biggest companies.

AT&T

Increased conversion by 38%.

City National Bank

Increased engagement by +125% with +76 new segments.

Nvidia

Drove +182k more clicks per year and +150k fewer bounces per year.

Learn more about Adobe Target.