ADOBE REAL-TIME CDP

Profiles built from streaming data collection.

Enriched, privacy-ready consumer and account profiles update automatically based on behavioral, transactional, and operational data without manual data stitching.

• Data collected from across channels and systems is normalized into a standard taxonomy.
• Tag management and event forwarding manage data in real time.
• Person and account-level identity resolution and profile enrichment.
• Optimized profiles accelerate experience delivery time.

Go to unified profiles

Rapid data collection and distribution.

Collect, enrich, and distribute data at incredible speed and scale to jump-start your customer experience management.

• Hundreds of prebuilt connections and the ability to build custom integrations allow you to connect data from virtually anywhere.
• Go from setup to data distribution in hours, not weeks, with Real-Time CDP Connections.
• Streaming ingestion means profiles are always up to date and ready for activation.
• Real-Time CDP Connections server-side event forwarding sets you up for a world without cookies.
• Enrich first-party data with partner data for improved insights and audience creation.

Go to data connections

Patented privacy and data governance tools.

Inspire customer trust and loyalty with advanced data governance tools that keep data secure while giving appropriate access to teams across the organization.

• A preset and customizable data governance framework gives you peace of mind.
• Data source labeling and policy creation ensure compliance.
• Automated enforcement prevents policy violations.
• Convenient data lineage allows for easy modification.

Go to data governance

Consumer and account profiles.

Support both your B2C and B2B business with the only CDP that gives you unified, actionable person and account profiles.

• Person, account, and hybrid customer profiles based on both consumer and professional attributes and behaviors.
• Consumer and account-based segmentation.
• Prebuilt B2C and B2B marketing and advertising integrations.
• Data schemas designed for B2C and B2B marketing.

Go to activation anywhere

Get data science-driven marketing workflows.

Make data-informed decisions and generate customer insights with data science capabilities that automate analysis processes and marketing-specific workflows.

• Intelligent workflows with unified people and account profiles empower you to create more complete segments.
• Out-of-the box reports, charts and dashboards allow you to visualize profiles, monitor data connections, and more.
• AI adds propensity scores, insights, predictions, as well as B2B opportunities with predictive lead tools and account scoring.
• Web and mobile SDKs and ad hoc querying let you prepare, deploy, and collect data with testing mechanisms in place.

Go to marketing workflows

AI-driven insights at the profile level.

Improve segmentation and personalization with machine learning (ML) and AI-powered predictive propensity scores and contextual insights that let you understand your customers better.

• B2C propensity scores, insights, and predictions.
• B2B lead prediction and account scoring.
• Customer churn and conversion predictions at the individual level with explanations.
• Easy-to-use workflows.
• Accurate AI-driven insights and audiences made actionable with prebuilt and custom integrations for experience delivery.

Go to all features

Here’s what makes Adobe Real-Time CDP different.

• Real-time profiles that are ready for activation across channels let you deliver relevant, up-to-the-moment experiences.
• Patented data governance framework ensures customer privacy and preferences, enables compliance with internal and external policies, and gives role-based access to teams across the enterprise.
• Privacy-safe partnerships, data collaborations, and support for partner data take your strategy into a cookieless future.
• Hundreds of prebuilt and customizable connections to build truly complete profiles and activate audiences anywhere.
• A single solution to create and manage B2C, B2B, and hybrid profiles.

Empower B2C and B2B marketers.

Real-Time CDP gives marketers the data management tools they need to deliver consistent personalization across channels.

• Easy-to-use interface and AI-driven workflows.
• Prebuilt integrations across channels, including social, email, in-app, on-site, and more.
• Real-time customer profiles to power great experiences.
• Built to incorporate new marketing channels and technology.

Give IT confidence and flexibility.

IT is tasked with keeping the entire organization functioning while protecting it from threats — both malicious and accidental.

• Powered by the API-based Adobe Experience Platform, Real-Time CDP integrates with any tech stack — existing or future.
• A flexible and configurable data governance framework keeps data safe while giving teams the access they need.
• Profiles accessible to internal and external partner systems, allowing for easy adoption and use-case expansion.