Adobe Real-Time CDP Use Case
Build unified profiles that power more targeted and relevant omnichannel experiences.
Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to support tailored messaging and content across every channel.
Real-time profiles — for both individuals and accounts — can be created and updated using cross-channel data and customer preference, behavior, and contextual data. Marketers can use identity service to link disparate identities together. This provides a visual representation of how customers interact across channels. As prospects and customers continue to engage across the journey, their profiles strengthen in real time.
Real-Time CDP collects and distributes data in the moment, letting marketers segment and qualify audiences at speed. Its ability to ingest, organize, and govern existing audiences from other platforms lets marketers manage audiences end-to-end. Additionally, they can use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.
Adobe Customer AI, the propensity scoring capability, lets marketers proactively identify and engage audiences with high conversion potential or risk of churn. This helps businesses prioritize and optimize their customer engagement.
Builds dynamic profiles that evolve with customers and provide in-the-moment data.
Reduced ad audience customization time from four weeks to under an hour.
Creates targeted customer scores for customers to determine purchase probability forecasts.
