Adobe Real-Time CDP Use Case
Build unified profiles that power more targeted and relevant omnichannel experiences.
Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to deliver personalized messages and content across every touchpoint. These dynamic profiles help businesses improve customer engagement, increase loyalty, and drive ROI.
Real-time profiles for individuals and accounts can be created, updated, and activated using cross-channel data, customer preferences and behaviors, contextual data, and linked identities. In addition, leverage your data warehouse investments by federating datasets into Real-Time CDP to further enrich profiles.
Marketers can use Adobe’s identity service to link disparate identities together. This provides a visual representation of how customers interact across channels.
Real-Time CDP collects and distributes data in the moment, letting you segment and qualify audiences at speed no matter their origin. Ingest, organize, and govern existing audiences from other platforms, including warehouses to manage audiences end-to-end. Additionally, use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.
Propensity scoring with Adobe Customer AI enables you to proactively identify and engage audiences with high conversion potential or risk of churn, so you can prioritize and optimize your customer engagement.
Creates targeted customer scores for customers to determine purchase probability forecasts.
Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and offline channels to power coordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation, and predictive personalization.
Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalize campaigns and rapidly scale engagement across both new and existing channels.
Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioral changes.
