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Adobe Experience Manager Assets

An agentic DAM to scale modern experiences.

Transform content into rich media experiences when and where your customers want them — with an intelligent digital asset management system (DAM) that acts as a content advisor. Easily find the right content, automatically enforce brand and usage guidelines, and activate it seamlessly across multiple channels.

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Explore the features and capabilities of Adobe Experience Manager Assets.

Go beyond asset management to a world where content comes to life. As a centralized, connected content foundation — fueled by agentic AI — Experience Manager Assets actively surfaces the right assets, guides usage, and adapts content so teams can create and activate with confidence.

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An agentic DAM to manage all of your assets.

Easily ingest, organize, and classify assets so you can quickly find what you need for your projects or campaigns.

  • Use conversational search to quickly find and use the most relevant assets across multiple instances of Experience Manager Assets, Content Hub, or other Adobe Experience Manager applications.
  • Eliminate manual organization processes with AI-powered tagging features that automatically group and classify assets and their brand-specific metadata, so they’re easy to find.
  • Create new assets using Adobe Firefly generative AI to produce content not available in the DAM.
  • Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications. Agentic ingestion (coming soon) automatically enriches content during the upload process by applying predefined and brand-specific tags.

Learn about asset discovery

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Experience Manager Assets use cases.

Maximize the value of every asset by helping teams quickly find, adapt, and reuse content across channels.

Maintain consistent, on-brand content by combining brand guidelines with AI governance and oversight.

Scale content creation and activation to deliver more personalized experiences, without increasing operational complexity.

Understand content performance and usage so teams can maximize asset investments and improve engagement over time.

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Industry analysts speak.

Gartner names Adobe a Leader in Digital Asset Management Platforms.

Read the report

Adobe’s DAM solution is a Leader in 2026.

Read the report

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Great customers with great things to say.

Content as a Service v3 - assets-carousel - Friday, May 15, 2026 at 14:20

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Learn more about Adobe Experience Manager Assets.

Content as a Service v3 - assets-overview - Thursday, April 16, 2026 at 10:36

See all Experience Manager Assets resources

Have questions? We have answers.

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Let us show you the full power of Adobe Experience Manager Assets.

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title
Manage, adapt, and activate millions of digital assets.
CardDescription
Adobe Experience Manager Assets is an enterprise DAM with AI tools that makes it easy to deliver cross channel, personalized experiences at scale.
cardDate
2025-12-19
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Let’s talk about what Adobe Experience Manager Assets can do for your business.

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