

ADOBE FIREFLY SERVICES
Streamline production of asset variants for faster, personalized marketing.
Accelerate repetitive, time-consuming asset production tasks with Adobe Firefly Services, a comprehensive collection of Adobe’s generative AI and creative APIs. Speed up time to market and power highly relevant experiences across audiences, markets, channels, and formats.
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More assets, less effort, better results.
Boost creativity and tackle high-volume projects effortlessly with Firefly Services.
- Campaign refreshes
- Content localization
- Content personalization
- Production efficiency
- AI-driven experiences

Accelerate campaign refreshes by streamlining repetitive tasks.
Quickly produce mass quantities of asset variants and keep marketing up to date — without overburdening your creative team.
- Easily resize assets for any channel or platform.
- Quickly update seasonal campaigns with Firefly-generated imagery and ensure content is on-brand with Custom Models APIs.
- Seamlessly composite 3D digital twins into a variety of campaign backgrounds with the Substance 3D API.

Localize assets and videos to increase marketing reach.
Go global with fast, easy-to-use localization that scales.
- Save time and effort using AI-generated location backgrounds instead of creating local variants from scratch.
- Streamline content assembly workflows by automating time-consuming, repetitive tasks.
- Reduce production costs with Translate and Lip Sync APIs to convert videos into multiple languages.

Personalize assets and videos to connect with customers.
Create unlimited asset variations that tailor your content to diverse audience segments—breaking past resource limits so you can captivate like never before.
- Generate Firefly assets variations without overwhelming your creative teams.
- Incorporate segment-specific messages with relevant images into Adobe Photoshop templates to personalize ads at scale.
- Generate and test more assets to enhance campaign performance.

Streamline production tasks and decrease repetitive work.
Add Firefly Services to any creative workflow and save time on routine tasks.
- Speed up masking images, removing backgrounds, and resizing at scale.
- Accelerate resizing of promotional videos for different channels with the Reframe API.
- Import and integrate relevant data to accurately generate product catalogs, in-store marketing, and more with the Adobe InDesign API.
- Reduce production costs by creating lifelike human avatars for e-Learning or marketing videos.

Create unique user experiences to wow customers.
Encourage brand interaction through personalized content, powered by AI.
- Increase engagement by building individual, customized experiences.
- Keep content on brand in every interaction with Custom Models APIs.
- Enhance customer satisfaction and build greater brand loyalty.
Streamline your workflows with Firefly Services.
Generate content that is commercially safe.
Create assets with confidence using Firefly generative AI.
Eliminate repetitive production work.
Produce assets and refresh content faster and more efficiently than ever.
Streamline end-to-end production workflows.
Accelerate content production, from creation to assembly, for multiple channels and formats.
Maintain high quality and control.
Non-destructive output files protect your content and make last-minute edits a breeze.
Adobe’s responsible approach to AI
Jump-start your production tasks with Firefly Creative Production.
Easily accelerate asset production with out-of-the-box workflows and a no-code interface.
- Quickly remove image backgrounds and replace them with uploaded images or single-color backgrounds.
- Crop image assets to standard marketing sizes and aspect ratios.
- Keep creative in control with flexible, editable files.

Helping global enterprises create more content, faster.

Created 200,000 pre-generated assets via Adobe Firefly

Delivered versioning 96% faster with 270 variations created in one day

Achieved 70% faster time to market by generating localized hero assets

Built digital twins to scale content across channels