ADOBE AI FOR BUSINESS
Adobe AI: Built for business, trusted by global brands.
In today’s digital economy, every interaction — from discovery to advocacy — matters. Adobe AI makes it possible to ideate, create, and deliver impactful brand moments with speed and intention to drive long-term loyalty and growth.
Solve your toughest customer experience challenges in days, not months.
Your customers expect brands they trust to deliver interactions that feel relevant and connected. But your teams face surging content demands, shifts in discovery and engagement, and disconnected technologies.
Adobe has been transforming customer experiences with AI for over a decade, and our newest AI innovations make it possible to connect your workflows, scale team capacity, and drive impact with unmatched speed, precision, and imagination. Built into key creative and marketing tools — all with enterprise-grade trust and control — your teams can use Adobe AI to focus on the moments that matter.
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Creativity and content creation
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Productivity and efficiency
Deliver relevance with every interaction.
Adobe consolidates and transforms essential customer data into a unified foundation to power AI-driven journeys. These solutions empower teams to respond to customer needs in real time — personalizing content, engaging across essential channels, and acting on customer intent promptly — to enhance brand engagement and maximize ROI.
Learn how Adobe helps shape personalized experiences.
Brand-led, AI-optimized experiences.
Deliver on-brand, conversational experiences that accelerate customer and buyer journeys.
Brand authority in AI discovery.
Understand and shape how your brand appears in AI search results to influence every stage of the journey.
Real-time customer engagement.
Turn customers into brand enthusiasts with compelling experiences that are customized to their latest preferences and delivered across every channel.
Turn creativity into connection.
Harness the power of Adobe’s AI-driven design tools, seamless workflows, and smart automation to unleash creative possibilities at scale. With Adobe Firefly, our suite of commercially safe Adobe Firefly models, creative teams can quickly deliver on-brand content, generate high-impact variations, and accelerate test-and-learn cycles. This fosters a culture of experimentation, driving standout performance and forging authentic connections with your audience.
Learn about Adobe’s AI-driven design tools.
Accelerate the creative process.
Increase content production for game-changing campaigns with Adobe’s integrated creative platform — powered by Adobe Firefly generative AI.
Scale video production.
Give your team the tools they need for ideating, creating, and collaborating to deliver distinctive video content at the volume and speed your business needs.
Adapt and activate high-performing content.
Empower marketing teams to create, activate, and optimize campaign content to accelerate time to market and increase personalization.
Unlock the full potential of your workforce.
Reduce the complexity of experience creation and activation with Adobe’s intelligent automation and integrated collaborative tools. Teams can share insights, close skill gaps, and innovate at scale, ensuring that every team member — from new hires to seasoned experts —can effectively contribute and drive business growth.
Learn about Adobe’s intelligent, collaborative tools.
Simplify workflow and planning.
Shorten the content creation-to-activation cycle while reducing complexity with AI-powered briefs, task prioritization, and work automations.
Transform business productivity.
Build a trusted, AI-powered, workspace where your teams can share ideas, access content, and work together seamlessly to produce insights faster than ever.
Get expert-level guidance and task performance.
Understand data, generate audiences, and optimize campaigns with an AI Assistant.
The world’s biggest brands rely on Adobe AI.
“We have a trusted partner in Adobe to provide generative AI technologies that are safe for commercial use with tools that enable our design teams to operate more nimbly and be free to focus on ideating.”
Yuri Ezhkov, Vice President, Creative Center of Excellence, The Estée Lauder Companies
Adobe is committed to responsible AI.
Accountability.
We monitor our AI tools to promptly address concerns and take corrective action.
Responsibility.
We thoughtfully design and maintain our AI framework, always considering its impact and consequences.
Transparency.
We help our customers clearly understand how we use AI across our systems and their applications.
Learn more about Adobe AI.
Content as a Service v3 - Learn about ai - Friday, September 5, 2025 at 10:29
Questions? We have answers.
What is agentic AI?
What is generative AI?
What is predictive AI?
Predictive AI analyzes historical data and uses statistical algorithms to classify, label, and make predictions on new, unseen data. It anticipates what’s next based on what’s already happened. It’s powered by machine learning models and generates probabilities or ranked predictions rather than guaranteed outcomes. Use cases include customer churn prediction, audience look-alike modeling, and forecasting future sales trends to inform marketing strategies.
Adobe has been investing in predictive AI for over a decade, initially using machine learning in Adobe Analytics and Adobe Target. Today, predictive AI is used across creative and marketing applications to provide insights-driven automation, intelligent ideation, and optimized journeys.
What are AI-first applications and tools?
What is the difference between predictive, generative, and agentic AI?
Predictive AI is a type of artificial intelligence that builds on machine learning technology to analyze data so you can identify trends and predict outcomes.
Generative AI creates content — text, images, code, video, and audio — from prompts. It focuses on content creation, expression, and summarization.
Agentic AI is a goal-driven system that can take action autonomously with limited human interaction to achieve outcomes. It focuses on action, decision-making, and single- to multi-step execution. Agentic AI is the culmination of generative AI and may use both predictive and generative models. These models can be used to make inferences or create content while pursuing a specified goal, like launching a campaign or responding to customer feedback.
What is enterprise AI?
How can enterprise AI improve my company’s efficiency or ROI?
Enterprise AI can:
- Automate repetitive tasks such as invoice processing and customer support.
- Provide predictive insights such as demand forecasting and churn prediction.
- Optimize supply chains, marketing campaigns, and sales strategies.
- Enable real-time decisions based on large data sets.
Companies report increased productivity, cost savings, and better customer experiences as benefits of adopting enterprise AI solutions.
Is enterprise AI safe and secure for handling sensitive data?
What industries benefit most from enterprise AI?
Every industry can benefit from enterprise AI. Some of the top adopters of enterprise AI include:
- Finance for fraud detection and risk modeling.
- Healthcare to support diagnostics and patient management.
- Retail and ecommerce to increase personalization and simplify inventory forecasting.
- Manufacturing for helping with predictive maintenance and quality control.
- Logistics and supply chain to suggest route optimizations and support demand planning.
How do I get started with implementing enterprise AI in my business?
Start with a clear business problem to solve. Then you can:
- Assess. Evaluate organization readiness and select AI technology that is developed responsibly.
- Pilot. Identify and prepare priority use cases and pilot them against business and ethical AI criteria.
- Adopt. Train and enable the organization, then deploy with brand or organizational guidelines in mind.
- Monitor. Measure performance against business and responsible AI benchmarks for ongoing risk management.
Let us show you the full power of Adobe AI for Business.
