Built on OpenAI’s new Apps SDK and powered by Adobe Experience Platform.
Enterprise marketers can now plan, personalize, and optimize campaigns directly in ChatGPT Enterprise—bringing Adobe’s customer experience orchestration to the conversational experience where teams already collaborate.
Transforming the way marketers work.
Today’s marketing teams operate in shared digital spaces: aligning on strategy, reviewing plans, and collaborating across chat and meetings. The Adobe Marketing Agent for ChatGPT Enterprise meets marketers within their existing workflows, giving them tools to deliver insights, manage audiences, and optimize campaigns right where work happens.
Powered by Adobe Experience Platform Agent Orchestrator, the agent coordinates specialized marketing tasks—audience building, journey management, content production, and more using a brands’ customer data in real-time and delivering actionable insights. All with human oversight and enterprise-grade governance.
Built on OpenAI’s Apps SDK.
OpenAI’s Apps SDK turns ChatGPT into a platform for in-chat apps with a rich, embedded UI. Apps can be discovered contextually or invoked by name, rendering interactive tables, forms, customer journeys and content previews—without leaving the conversational thread. The SDK is built on the Model Context Protocol (MCP), an open standard for tool discovery, consent, and secure data access.
For enterprises, this means better governance, portability, and a consistent experience for users across multiple surfaces. Developers can build once and deploy to ChatGPT Enterprise, with the ability to tap into a brand’s data, content and journeys managed within their Adobe Experience Platform and Adobe Experience Cloud applications.
Experience the Adobe Marketing Agent for ChatGPT Enterprise.
The Adobe Marketing Agent for ChatGPT Enterprise is designed to help marketers work smarter, not harder and meet them where they work. Here’s how it transforms everyday marketing tasks—right inside your chat workflow:
Get instant campaign insights
No more switching between dashboards. Simply ask for campaign performance—like “Show changes in purchases and most popular campaign assets”—and receive clear charts and tables with monthly breakdowns, instantly. It’s analytics and insights at your fingertips, just using natural language prompts.
Manage audiences with confidence
Avoid duplication and streamline planning. Check for existing audiences (“Does any audience with the name ‘abandoned shoppers’ exist?”) and see if they’re active in current journeys, all within the same conversation.
Optimize journeys in real time
Drill into specific campaigns (“Show the journey named Black Friday Promotion”) to view status and details. Run conflict analysis to spot overlapping campaigns and keep your marketing efforts coordinated and effective.
Stay in your flow
Seamlessly drill-down and open the journeys in Adobe Experience Platform for deeper introspection and design—with a single click. The agent keeps you focused, saving time and reducing manual effort.
Enterprise-grade governance
- Consent & least-privilege scopes for app connections and revocation, standardized by the Apps SDK/MCP flow.
- Data residency & model controls aligned to Adobe’s enterprise policies when accessing data and insights from Adobe Experience Platform via orchestrated agents.
Availability
Adobe Marketing Agent for ChatGPT Enterprise is entering private beta. We’re collaborating with select customers and partners to validate scenarios and deployment models ahead of wider availability.
Sunil Menon is Vice President, Experience Cloud Portfolio at Adobe. In this role, Sunil is responsible for portfolio strategy and messaging, defining the future of Adobe Experience Cloud in an AI-first world. Sunil operates at the intersection of product strategy, innovation and business strategy working closely with cross-functional teams to drive innovation, product incubation, product operations and managing shared services for the product organization. Sunil is also responsible for managing and scaling the strategic technology partnerships and reseller partners for Experience Cloud.
Sunil joined Adobe in 2017 and over the past 8 years has worked in product management, strategy and product marketing leadership roles. Sunil has over 27 years of experience working in various product management, general management and product marketing roles. He joined Adobe from OpenText where he led Product Management and Strategy for the Digital Experience portfolio and prior to that he was the WW Head of the Digital Experience Management business at HP Software.
Sunil holds engineering degrees from the Indian Institute of Technology, Madras and Kansas State University and is a co-inventor of US Patent US20180181556 - SYSTEMS AND METHODS FOR CONVERSION OF WEB CONTENT INTO REUSABLE TEMPLATES AND COMPONENTS
