Drive growth and B2B marketing impact with Adobe

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What we offer

Lead management, ABM, and attribution


Sales and marketing alignment

Equip sales with leads, insight, and relevant content


Personalized cross-channel engagement

Intelligent nurture at every stage


B2B analytics and attribution

Understand the journey and optimize marketing



What we offer

Lead and account-based engagement, sales alignment, and attribution at scale

Today's B2B buyer expects only relevant and personalized experiences. And today’s B2B marketer needs more agility, flexibility, and creativity than ever

This is where Adobe comes in. Here’s how.

Watch an overview

2022 Gartner Magic Quadrant for B2B Automation Platforms report

Gartner names Adobe a Leader in the 2022 Gartner Magic Quadrant for B2B Automation Platforms report.

Read the report


Equip sales with prioritized leads, customer insights, and relevant content

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data, and efficient workflows.

This teamwork between sales and marketing will help create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.

Learn about integrating with sales

Intelligent nurture at every stage of the customer journey

When it comes to engaging with a buying team, personalization for each member is how you'll stand out. With Adobe, you'll get more reach, more agility, and better results.

With A/B testing and AI-powered predictive content, you'll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

Learn about account-based marketing


Understand the journey to optimize your marketing

Gain a complete view of every B2B buyer’s journey, including online and offline touchpoints, and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue, and which ones are not.

Learn about analytics and attribution


Panasonic logo

“That’s what personalization looks like in B2B marketing—the ability to roll out creative content in a way that’s highly targeted and relevant.”

Joerg Hufschmid
Marketing Manager, Panasonic Business Europe

View Panasonic’s story

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