ADOBE EXPERIENCE PLATFORM AGENT ORCHESTRATOR
Make every experience remarkable with human vision and AI execution.
Unlock your organization’s full potential by focusing on what defines human ingenuity — creativity, connection, and innovation. Adobe’s agentic framework amplifies your teams' capacity to shape the extraordinary customer experiences that elevate your brand.
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Explore the features and capabilities of Adobe Experience Platform Agent Orchestrator.
Adobe Experience Platform Agent Orchestrator powers AI agents to accelerate customer experience orchestration. These purpose-built Experience Platform Agents - on their own, or in conjunction with third party agents - amplify your teams’ capacity to deliver personalization at scale. They can also be customized, letting your developers extend customer experience capabilities to meet the needs of your organization.
- Teams
- Customers
- Ecosystem
Enhance skills and capabilities.
Empower customer experience teams — including marketers, data analysts, and IT — with intelligent agents that boost productivity, provide insights for improved decision-making, and help deliver on key business objectives.
- Help web teams optimize speed, site engagement, traffic, and security at scale with the Site Optimization Agent.
- Power on-brand content creation across the organization with the Content Production Agent.
- Give audience managers the capacity to support more campaigns with the Audience Agent.
- Expand the capacity of data analysts and support reporting and insights needs across the organization with the Data Insights Agent.
Learn how Adobe Agents power the following products:
Adobe Experience Manager Sites Optimizer
Adobe GenStudio for Performance Marketing
Adobe Journey Optimizer
Adobe Customer Journey Analytics
Provide white glove experiences at scale.
Engage customers with real-time, intent-driven, personalized conversations at a depth and scale that is only possible with agentic AI.
- Turn interactions into immersive, dynamic experiences informed by rich profile data using Adobe Brand Concierge — powered by the Product Advisor Agent.
- Enable conversational experiences on B2B channels — tailored to specific buying group members — powered by the Account Qualification Agent.
Fit for your unique business needs.
Use Adobe Experience Platform Agent Composer in Agent Orchestrator to customize and extend Adobe’s pre-built agents to meet specific customer experience orchestration needs and workflows, and to build broader solutions that incorporate these agents.
- Configure, customize, and extend Adobe Experience Platform Agents using Agent Composer
- Combine and orchestrate multiple agents to unlock powerful new capabilities.
- Build agentic solutions that combine the power of Adobe Experience Platform Agents with the rest of your technology stack.
- Access Adobe Experience Cloud applications directly in any Microsoft 365 applications, where you’re working with Adobe Marketing Agent for Microsoft 365 Copilot.
The technology powering agentic experiences.
Adobe Experience Platform Agents
are designed to address use cases for experience makers across your organization. These role-based agents can increase capacity by reducing repetitive tasks, surfacing new insights, and proactively monitoring and actioning on recommendations, helping your teams scale personalized experiences.
Adobe Experience Platform Agent Orchestrator
is the intelligent reasoning engine that allows AI agents to perform complex decision-making and problem-solving tasks. It enables them to understand context, retrieve precise information, plan multi-step actions, drive intelligent automation, refine responses, and automate key workflows.
Agents purpose-built for customer experience.
(coming soon and in development)
Account Qualification Agent
Engage buying groups through intent-based, conversational experiences and qualify and hand off leads to sales or business development representatives.
Audience Agent
Drive more effective and impactful campaigns by providing audience specialists with automated audience and buying group creation, management, insights, and optimization.
Content Production Agent
Streamlines content creation, optimization, and management for marketing teams and personalizes content for target audiences based on marketing objectives for more seamless workflows and faster ideation.
Data Engineering Agent
Accelerate data modeling, onboarding, quality assurance, data query development, and data lifecycle management to help data engineers power customer experience with optimal data.
Data Insights Agent
Automate data analysis and visualization to support analysts on reporting and insight needs across the organization.
Experimentation Agent
Identify key conversion drivers and opportunities to improve performance, guiding and prioritizing testing and optimization efforts.
Journey Agent
Help marketing teams ideate, analyze, and manage journeys and optimizations, and B2B teams author and implement journey optimization for leads and accounts.
Product Advisor Agent
Engage customers with in-the-moment conversational experiences and offer recommendations that drive product discovery and consideration.
Site Optimization Agent
Empower web teams to optimize site performance, increase web traffic, improve site engagement, and identify security issues at scale.
Workflow Optimization Agent
Drive greater productivity and agility by helping marketing operations manage project health, identify risks, and recommend prioritization strategies.
Why Adobe?
Grounded in real-time customer data and content.
Adobe Experience Platform comprehends and interprets customer data, brand content, and consent for enhanced decision-making and rich expression — and extends these capabilities to third-party enterprise data sources.
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Built for customer experience orchestration.
With Adobe’s deep domain expertise in customer experience workflows and data structures, pre-built agents reduce complexity and accelerate time to value. They also support a breadth of use cases across practitioners and end customers.
Founded on responsible AI.
Committed to accountability, responsibility, and transparency, Adobe has standardized design, development, and deployment processes. These include training, testing, and a review process overseen by an AI ethics review board.
Enterprise security and privacy standards.
Adobe safeguards customer data through collection, storage, and usage. Adobe agents leverage enterprise security, privacy, and governance controls in Experience Platform to adhere to your brand's trust standards.
Learn more about Experience Platform Agent Orchestrator.
Let us show you the full power of Adobe Experience Platform Agent Orchestrator.
