Using products powered by Adobe Experience Platform to create personalized marketing experiences.

Experience Platform underpins some of the newest capabilities across Adobe products.

  • A conversational AI Assistant natively connected to your data in Experience Platform to help you access insights and perform tasks faster. AI Assistant can also be used directly within Real-time CDP, Journey Optimizer, Journey Optimizer – B2B Edition, Customer Journey Analytics and Workfront.
  • Save time with use-case playbooks, a library of actionable use cases, visualizations, and ready-to-go implementation assets within Experience platform and across Adobe Real-time CDP and Journey Optimizer
  • A unified metric framework across Experience Platform, Real-time CDP, Journey Optimizer and Customer Journey Analytics lets you experiment with content and audiences at scale and measure outcomes consistently.

Powerful products built on Adobe Experience Platform.

Adobe has taken customer experience innovation one step further by rolling out a set of applications built natively on Experience Platform, providing you best-in-class tools for insights, engagement, audience creation and activation, omnichannel customer journey analysis, and journey optimization.

Adobe Real-Time CDP

  • Collect B2C and B2B data from across systems, unify into real-time profiles, and create audiences that are ready for any channel.
  • Real-Time CDP Collaboration lets marketers and publishers identify and reach high-value audiences though data collaboration, without relying on third-party cookies.
  • Federated Audience Composition lets you use profile data from warehouse partners to enrich your audiences and minimize data copy.

Adobe Customer Journey Analytics

  • Connect every customer touchpoint and visually explore comprehensive journeys in real time.
  • Content analytics lets you measure asset performance across channels and down to the attribute level (color, background image, etc.)
  • Stitch together complex identity structures across data sets and provide a more accurate picture of an individual.

Adobe Journey Optimizer

  • Manage scheduled omnichannel campaigns and one-to-one moments for millions of customers.
  • Engage customers across additional channels with new authoring capabilities.
  • Use AI decisioning to identify the optimal pathway for a customer in their journey.
  • Identify and make next-best offers available at any point in the journey, across channels.

Adobe Journey Optimizer - B2B Edition

  • Collaborate between marketing and sales teams to engage buying groups within target accounts.
  • Orchestrate buying group journeys across multiple channels.
  • Use generative AI to create personalized content for email and chat.

Adobe Mix Modeler

  • Bring together marketing mix modeling and multi-touch attribution into a holistic measurement approach to understand marketing impact.
  • Ingest data on key external and internal factors that may impact your business, such as economic conditions or internal strategy shifts, to understand and forecast their impact.

Boost efficiency with AI Assistant.

Streamline workflows and enhance productivity with this easy-to-use conversational AI Assistant.

  • Quickly access product information, troubleshoot issues or learn new concepts.
  • Perform tasks faster, whether it’s exploring data, creating content, or understanding operational insights.

Learn more

demonstrating the capabilities of Adobe Experience Platform's natively built AI Assistant.

Here’s how it works.

Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform:

Collecting data correctly opens personalization possibilities for your business.

Collect and standardize data from across channels in real time.

  • Create a first-party data foundation and reduce dependencies on third-party cookies by streamlining data collection.
  • Capture and forward event-level data to customer-defined destinations and Adobe applications with Adobe Experience Platform Web and Mobile SDKs.
Microsoft, ServiceNow, AWS, Salesforce, IBM, Paypal, Google, SAP, Oracle

Expand the value of your existing tech with integrations.

Because Experience Platform normalizes data from both internal and external sources in real time, you can easily integrate your existing technology with Experience Cloud products to create the most comprehensive customer tech stack available.

Learn more about data integration

The benefits of Experience Platform.

Decrease time to value.

Build your foundation once and apply it across all current and future applications.

Actionable customer profile.

Real-time customer profiles are available and shareable across systems for better engagement and analysis of customer experience workflows.

Limitless evolution.

Continue to seamlessly evolve customer experience management for whatever the future holds.

Questions? We have answers.