Adobe Journey Optimizer B2B Edition
Intelligently orchestrate account and buying group journeys.
Adobe Journey Optimizer B2B Edition is a first-of-its-kind application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle.
Watch overview | Watch overview Adobe Journey Optimizer B2B Edition
Explore the features and benefits of Adobe Journey Optimizer B2B Edition.
Journey Optimizer B2B Edition uses AI to intelligently engage and qualify buying groups within target accounts. It lets your teams generate higher quality pipeline, design better acquisition, expansion, and retention strategies, and creates shared insights across sales and marketing teams.
- Buying groups
- Journey orchestration
- Content & personalization
- Sales intelligence
- Journey insights
Get convenient visibility into your buying groups.
Discover and prioritize buying groups for specific products in seconds using AI-powered insights based on first-party intent data.
- AI agent for buying groups (coming soon). Let generative AI help create buying groups based on your existing customers and real-time, first-party intent signals — including content consumption, marketing engagement, and CRM activity.
- Unified account lists. Activate unified account lists from Adobe Real-Time Customer Data Platform to get the most complete account data for buying group creation and management.
- Buying group completeness. Get a comprehensive view of buying group coverage and missing members so you can help prioritize sales qualification and engagement.
- Buying group management. Manage buying groups for your entire product inventory from a single application and get a quick view of key stakeholders for each sales cycle.
Automate and scale buying group engagement across inbound and outbound channels.
Use AI to quickly build and personalize journeys for accounts and buying groups across paid and owned channels to increase engagement while automating the qualification process.
- AI agent for journeys (coming soon). Tap an AI agent to help automate journey creation, including rule building and path splitting. Reusable journey fragments also help eliminate repetitive work and accelerate time-to-market.
- Journey management. Design and visualize customized visual multi-step journeys for each buying group and buying group member based on role, account, product interest, lifecycle stage, and more.
- Real-time automation. Automate account and buying group progression through your journeys with real-time engagement triggers, qualification scoring, and an extensive library of journey actions.
- Omnichannel engagement. Engage with buying groups across inbound and outbound digital channels, including linked campaigns, programs, and channels from Adobe Marketo Engage.
- Conversational help. Reduce the learning curve as your teams create buying group journeys. Generative AI gives your teams instant guidance and best practices for journey building through a conversational interface.
Get to market faster with more precise personalization.
Refine content and messaging for individual buying group members with AI to scale personalized account-based experiences.
- AI agent for content. Get intelligent recommendations for email and landing page starter copy and imagery based on an AI analysis of historical sales opportunity data, account attributes, and real-time first-party intent data.
- AI-assisted copy generation. Speed email creation by generating personalized email messaging for each buying group role based on their product interest and other data using the Adobe generative experience models.
- Email designer. Use drag-and-drop components, proven templates, or custom HTML to quickly design emails personalized for each buyer.
- Dynamic personalization. Adjust specific content and messaging components for each buying group member automatically based on their role, account, product interest, and more.
- Asset management. Access marketing-approved content from Adobe Experience Manager Assets, including images from Adobe Firefly, and Adobe Marketo Engage to quickly embed assets into your journeys.
- Adobe Express integration. Use Adobe Express to design new on-brand images or refine approved images to accelerate time-to-market, engage your audience, and boost conversions.
Improve account prioritization and accelerate opportunity creation.
Collaborate with sales using shared account and buying group insights to accelerate qualification.
- AI agents for sales (coming soon). Give sales teams AI support to help them take actions on their accounts faster. This includes scheduling alerts, querying insights, and adjusting journey and campaign membership.
- Sales dashboards and insights. Deliver insights to sales reps using dashboards inside Journey Optimizer B2B Edition that integrate with their CRM and keep both systems up to date.
- Sales actions and validation (coming soon). Streamline go-to-market collaboration with marketing by empowering sales teams to take action on their accounts — including sending emails, adjusting journey membership, and validating buying group assignment.
- AI-assisted marketing qualified buying groups. Qualify groups of key stakeholders responsible for purchasing specific products using automated scoring, engagement activity data, and AI-generated insights.
Understand and optimize the impact and ROI of your journeys.
Use turnkey dashboards to analyze the account and buying group journeys, generating the most marketing-qualified buying groups, to help optimize resources more precisely and show marketing’s impact on the pipeline.
- Intelligent go-to-market dashboard. Get a global, bird’s-eye view of go-to-market performance using AI-powered insights to quickly analyze engagement results and optimize future journeys.
- Account & Buying Group Insights. Analyze the status of individual accounts and their buying groups and collaborate with sales to prioritize the next-best action using AI-powered, first-party intent data.
- Engagement overview. Track account and buying group engagement over time and across all journeys to quickly detect increases and decreases in activity.
- Journey performance dashboards. Analyze how many buying group members and accounts progress through each step of your journeys to understand the efficiency and effectiveness of your campaigns.
- Channel performance. Understand which sales and marketing experiences are producing the most conversions by determining the effectiveness of each channel across your journeys.
Adobe Journey Optimizer B2B Edition use cases
Identify buying groups
Assess marketing engagement by defining buying groups for specific products across target accounts.
Personalize buying group journeys
Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.
Increase pipeline quality
Maximize the impact and ROI of marketing’s contribution to sales with insights that help you increase buying group engagement and automations.
Accelerate sales cycles
Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.
The Adobe advantage.
Native buying group data
Include “buying group” as a first-class data object to unlock unique functionalities, including support for multiple buying groups per account.
Product and go-to-market alignment
Link each buying group to a specific product offer to align your demand generation and pipeline creation with your company’s go-to-market motions.
Marketing-qualified buying groups
Upgrade your marketing-qualified leads and accounts to marketing-qualified buying groups to build a stronger pipeline with sales.
Generative AI
Leverage Adobe AI Assistant and generative experience models to boost the efficiency and accuracy of buying group creation, qualification, journeys, and insights.
Adobe Experience Platform
Scale your account and buying group journeys using the same data, infrastructure, and connectivity that powers the rest of your Adobe and non-Adobe applications.
Unlock more with Adobe integrations.
Pair Adobe Journey Optimizer B2B Edition with these additional Adobe products for enhanced demand generation capabilities and faster revenue growth.
Journey Optimizer B2B Edition + Adobe Marketo Engage
- Identify, convert, and qualify anonymous and known leads as the correct members for your buying group journeys.
- Use Marketo Engage data — including custom objects and fields — as criteria for defining and auto-assigning members to buying group roles.
- Link Marketo Engage campaigns and channels inside your account and buying group journeys to further engage and qualify confirmed buying group members.
- Access Marketo Engage personalization tokens and design studio assets to tailor email content for each buying group role.
Journey Optimizer B2B Edition + Adobe Real-Time CDP
- Activate unified account lists in Journey Optimizer B2B Edition for account and buying group journey orchestration.
- Leverage consolidated lead and account profile data from connected data sources across your enterprise as criteria for defining and auto-assigning members to buying group roles.
- Automatically add or suppress accounts — including their associated contacts — from your buying group journeys based on dynamic changes to your account lists.
- Update your unified people and account profiles in real time based on account and buying group journey engagement.
Learn more about Journey Optimizer B2B Edition.
Let us show you the full power of Adobe Journey Optimizer B2B Edition.
