ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES
B2B customer journey insights
Use account- and buying group-level insights to precisely and accurately focus your marketing and sales resources. With these insights, you can generate more marketing-qualified buying groups, accelerate journeys, and maximize ROI across your product go-to-market motions.
Engagement overview
Measure account and buying group engagement over time and across journeys to quickly uncover activity surges and declines.
- Account engagement and timeline. Identify trends and correlations in your journeys and campaigns by understanding which accounts engage and which ones don’t.
- Buying group engagement and timeline. Monitor buying group activity by viewing the number of engaged and non-engaged groups within your target accounts.
Journey performance dashboards
Analyze the number of buying group members and accounts who progress through each stage of your journeys to understand the efficiency and effectiveness of your personalized experiences.
- Journey status. Get a better understanding of why some accounts progress more quickly than others from a snapshot view of those that have halted, completed, or are still progressing in their journey.
- Journey completion. Identify overall journey effectiveness by analyzing completion rates and average duration.
- Channel performance. Determine where to increase or decrease resources and investments by comparing the channels that drive the most conversions.
- Account distribution. Identify potential bottlenecks that prevent progression by viewing the distribution of accounts across different stages of your journey.
- Adobe Marketo Engage campaign performance. Generate reports inside Marketo Engage for Smart Campaigns and programs linked to your journeys to analyze additional buying group engagement and qualification.
Buying group insights
Visualize the status and stages of your buying groups across all journeys to monitor progression and velocity through the revenue marketing funnel.
- Engagement status. View the engagement status of your buying groups across all journeys using custom criteria and labels defined by marketing and sales.
- Qualification stages. Analyze the number of buying groups in each qualification stage of the revenue marketing funnel to predict upcoming marketing-qualified buying groups.
Channel performance
Understand which sales and marketing experiences produce the most conversions by measuring the effectiveness of each channel across your journeys.
- Email performance. Understand which emails within the journey are driving the most engagement and conversions.
- SMS performance. Understand which SMS text messages are generating the highest click-through rates.
- Adobe Marketo Engage channel performance. Generate reports inside Marketo Engage to show the effectiveness of each channel used by Smart Campaigns and programs that are linked to your buying group journeys.
Learn how to use journey insights features.
Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.
