An overhead view of three colleagues sitting at a table, looking at a tablet overlayed with collaboration and review icons from Adobe video production tools
An overhead view of three colleagues sitting at a table, looking at a tablet overlayed with collaboration and review icons from Adobe video production tools
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CONTENT SUPPLY CHAIN - ELEVATE VIDEO PRODUCTION

Deliver standout video content faster and more efficiently.

Video demands are skyrocketing — but production can be expensive and complex. The Adobe AI-powered video ecosystem gives teams the tools they need for ideating, creating, and collaborating to deliver distinctive video content at the volume and speed your business needs.

Watch video | Watch video elevate production video

An overhead view of three colleagues sitting at a table, looking at a tablet overlayed with collaboration and review icons from Adobe video production tools

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Ideate and align quickly.

Ideate, iterate, and engage your team and stakeholders early for creative alignment so you can deliver your vision.

  • Quickly visualize ideas with Adobe Firefly Boards, a generative AI-first approach to mood boarding.
  • Access first- or third-party models to create storyboards or pre-visualization videos that clearly convey your creative vision.
  • Streamline collaboration on the end-to-end production process by aligning your assets, team, and stakeholders in Frame.io.

Learn about ideating with Firefly Boards

Learn about organizing with Frame.io

A generative AI image-to-video workflow featuring an image of abstract flowers converting to a video of the flowers moving in slow motion.
Video production in Adobe Premier Pro with the Generative Extend feature inserted into the timeline and generative AI creating a transcript.

Accelerate post-production workflows.

Now your team can spend more time creating and less time on tedious tasks with AI in Adobe Premiere Pro.

  • Media Intelligence helps you find the perfect shot by automatically recognizing the content in your clips. It lets you use natural language to find visuals, spoken words, or embedded metadata like shoot date or camera type.
  • Auto-generate transcripts across Adobe Frame.io and Premiere Pro. Use text-based editing to deliver rough cuts faster when shooting interviews or testimonials.
  • Easily eliminate intrusive noise, pauses, or unwanted words from your audio.
  • Elevate your edits with over 90 GPU-accelerated effects, transitions, and animations from Film Impact in Premiere Pro.
  • Create B-roll from reference frames with Firefly Video Models.

Learn more about AI Video Editing

Scale video content across audiences, channels, and markets.

Customize your videos for a multitude of channels and markets to maximize your investment. Personalizing and localizing has never been faster or more efficient, and every deliverable is safe for commercial use with Adobe’s ethically trained generative AI.

  • Instantly change aspect ratios on videos and add motion graphic templates to deliver social video cutdowns at scale.
  • Automatically create captions with Speech to Text APIs.
  • Translate your video footage into 17 languages—even with on-camera talent— using AI Dubbing and Lip Sync.

Learn about Auto Reframe Explore Translate & Lip Sync

Two commercially safe AI-generated videos. One being automatically reframed for LinkedIn, YouTube, and Instagram Stories
A video in production with markups overlayed with a comment from the creative director and suggested metatag options.

Centralize video management and collaboration.

Bring all your media, people, and workflows into one workspace to remove blockers, reduce reshoots, and get to market faster with Adobe Frame.io.

  • Upload and download large files, including AI-generated content, and quickly search projects so creatives can easily find what they need, even file types, like MP4, MOV and AVI.
  • Automatically transfer footage and photos using Camera to Cloud so editors can spot problems in real time and avoid costly reshoots.
  • Eliminate scattered, vague feedback and long email chains in favor of precise, frame-accurate comments without leaving Premiere Pro.
  • Use Frame.io as the asset source and destination for automated workflows to trim, translate, and reframe videos for social video cutdowns.
  • Collaborate with peace of mind knowing that industry-leading security standards guard every video pixel.

Learn about Frame.io Learn about Camera to Cloud

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The world’s leading brands are realizing tangible results by leveraging Adobe’s creative solutions.

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Learn more about delivering standout videos.

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How Adobe solves video production.

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