

CONTENT SUPPLY CHAIN - ELEVATE VIDEO PRODUCTION
Deliver standout video content faster and more efficiently.
In today’s marketing landscape, video reigns supreme — but production can be expensive and labor-intensive. Adobe’s AI-powered video ecosystem gives your team the tools they need for ideating, creating, and collaborating to help you deliver distinctive video content at the volume and speed your business needs.

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Align creatively and execute efficiently.
Ideate, iterate, and engage your team and stakeholders early for creative alignment so you can deliver your vision effectively.
- With Adobe Firefly and Adobe Stock, unlock your imagination and create commercially safe content — even when time is short.
- Create storyboards or previsualization videos that clearly convey your creative intent.
- Sync up your team and stakeholders in Frame.io to collaborate end to end on the production process.


Streamline media management and collaboration.
Centralize all your media, people, and workflows to remove blockers, reduce reshoots, and get to market faster with Frame.io.
- Connect your creatives, stakeholders, content, and communication on a single cloud-based platform from pre-production through post.
- Upload and download massive files and entire projects quickly so creatives can access what they need, when they need it.
- Automatically transfer footage and photos from Camera to Cloud so editors can spot problems in real time and avoid costly reshoots.
- Eliminate scattered, vague feedback and long email chains in favor of precise, frame-accurate comments integrated directly into Adobe Premiere Pro.
- Collaborate with peace of mind knowing that industry-leading security standards guard every video pixel.
Accelerate post-production workflows.
Now your team can spend more time creating and less time on tedious tasks with AI in Adobe Premiere Pro.
- Media Intelligence (coming soon) lets you find the perfect shot by automatically recognizing the content in your clips. Use natural language to find visuals or spoken words, or embedded metadata like shoot date or camera type.
- Auto-generate transcripts and use Text-Based Editing to deliver rough cuts faster when shooting interviews or testimonials.
- Easily eliminate intrusive noise, pauses, or unwanted words from your audio.
- Add up to two seconds of video with Generative Extend capabilities in Premiere Pro to perfectly time edits or extend room tone (beta).
- Create B-roll from reference frames with Firefly Video Models.


Scale video content across audiences, channels, and markets.
Customize your videos for a multitude of channels and markets to maximize your investment. Personalizing and localizing has never been faster or more efficient, and every deliverable is safe for commercial use with Adobe’s ethically trained generative AI.
- Instantly change aspect ratios on videos so that your action stays properly composed for every format with Auto Reframe.
- Automatically create captions with Speech to Text APIs.
- Translate your video footage into 17 languages—even with on-camera talent— using AI Dubbing and Lip Sync.
The world’s leading brands are realizing tangible results by leveraging Adobe’s creative solutions.
Decreased editing time by 50% with centralized assets
Accelerated post-production collaboration with Frame.io
Went to market 50% faster by streamlining video reviews and approvals
Reviewed 15TB of raw footage in less than 36 hours
Learn more about delivering standout video.
Content as a Service v3 - elevate-video-production - Tuesday, February 25, 2025 at 11:57