Content Supply Chain - Asset Management
Quickly personalize experiences while maximizing the value of your content.
Empower marketers to access existing brand-approved assets and tailor them to any persona, channel, or region. The Adobe GenStudio solution includes products that give your teams the power to quickly build and scale intent-driven experiences with content optimized to every customer to help boost content ROI.
Scale winning experiences using the right content.
Easily discover and share content.
Adobe Experience Manager Assets gives teams in-depth content recommendations with the power of AI increasing asset use and letting teams optimize and accelerate time to market.
- Get strategic content recommendations. Get content recommendations through AI-powered search based on the user's intent and context.
- Access content seamlessly. Discover content across any repository through a unified search experience.
- Streamline asset sharing. Share assets across teams for inspiration and seamless collaboration.
- Simplify experience integration. Access brand-approved content through any Adobe solution or 3rd party application with Adobe Experience Manager Assets.
Reuse high-performing content to scale production.
Maximize content ROI and improve team efficiency by using existing content to create new, on-brand variations for any desired channel, audience, or device.
- Reuse brand-approved content. Access, remix, and edit brand approved content to create and activate content variations.
- Scale production with modular content. Enable modular content — critical for higher reuse — to alleviate creative and operations teams from repetitive content tasks.
- Personalized content 1:1. Drive higher engagement through tailored content for any persona, at scale.
Scale your best content across multiple activations.
Quickly adapt high-performing experiences for different audience segments, channels, and markets using AI-powered content creation.
- Tailor for every audience. Create content that resonates with each audience segment’s preferences.
- Format content for any channel. Adapt content for web, mobile, email, paid social, and display ads.
- Scale across brands. Curate ready-to-use content for multiple sub-brands.
- Customize content for every region. Localize and translate global content for regional use while ensuring brand consistency across regions.
Get advanced brand and legal compliance tools.
AI-powered asset workflows help you manage and govern assets, maintain brand integrity and content compliance, and get content to market quickly.
- AI-Powered Tagging. Automatically generate brand-specific tags and metadata to efficiently scale workflows, ensuring organizations consistently utilize content that complies with brand standards.
- Authenticate and protect content. Leverage robust workflows to support digital rights management and use the content authenticity initiative to protect your brand integrity.
- Verify assets with AI. Get AI-powered brand scores that let you know if your assets are brand compliant.
Asset management is powered by:
“We knew that by reusing more content, we could free up time for local teams to focus more on client work while delivering on our vision for consistent, on-brand experiences.”
Helen Wallace, Creative Director
Read Deloitte’s customer story
Learn more about asset management.
Content as a Service v3 - content-supply-chain - Tuesday, July 29, 2025 at 15:12
Questions? We have answers.
How Content Supply Chain Asset Management Supports End-to-End Content Lifecycle Planning?
What is the difference between Content Supply Chain Asset Management and Adobe Experience Manager Assets?
The Content Supply Chain Asset Management solution is designed as part of a full content lifecycle, helping organizations plan, create, manage, and deliver content at scale. It emphasizes brand compliance, AI-powered brand scoring, and content authenticity, and is tightly integrated with Adobe GenStudio, Adobe Firefly, and Adobe Analytics.
By contrast, AEM Assets is a standalone DAM (Digital Asset Management) product known for its enterprise-grade capabilities focused on asset control, dynamic delivery, metadata management, and integration with creative tools. It’s ideal for organizations that need robust DAM capabilities without the broader lifecycle and campaign orchestration layers.
How does Content Supply Chain Asset Management integrate with other GenStudio products?
Content Supply Chain Asset Management is a central component of Adobe’s GenStudio and it enables:
- Seamless movement of assets into campaign production (via GenStudio for Performance Marketing).
- On-the-fly content customization and remixing through Adobe Firefly.
- Real-time collaboration and approval workflows using Workfront and Frame.io.
- End-to-end performance measurement by connecting digital assets directly with Adobe Analytics.
This tight integration accelerates speed to market and supports truly personalized, multi-channel campaign execution at scale.
