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Delivery and Activation

Deliver personalized content across your customer journey.

Adobe lets you seamlessly publish content across all of your downstream digital applications — including web, email, mobile, and apps — so you don’t miss any opportunity to meet customers with the right content.

Power experiences and performance — effortlessly.

Two screenshots displaying the funcionality of digital asset management using Adobe Experience Manager Assets

Find and activate assets faster.

Efficiently manage assets, reduce duplication, and improve content re-use.

  • Use AI-powered metadata tagging in Adobe Experience Manager Assets to help teams find existing assets, improving asset usage and speeding delivery in downstream applications like Adobe Experience Manager Sites.

Deliver rich media to any app and channel.

Automatically generate and publish images, videos, documents, and other assets.

  • Create unlimited renditions in various sizes, formats, resolutions, crops, and effects across all devices and channels.
  • Assemble content into personalized experiences that you can deliver to any channel, including web, mobile app, email, SMS, social, etc.
Dynamic media displaying a product image in an Instagram post and a TikTok video

Publish approved content across channels quickly.

Easily activate your content library directly within Adobe applications.

  • Adobe Experience Manager Sites. Quickly create, edit, and publish content to all your digital properties.
  • Adobe Journey Optimizer. Deliver content across channels, anywhere in the customer journey from a single application.
  • Adobe Campaign. Provide highly customized, personalized, and engaging email and SMS experiences.
  • Adobe Journey Optimizer - B2B Edition and Adobe Marketo Engage. Personalize and deliver relevant content to accounts and buyer groups at the right time.

Optimize through testing.

With Adobe Experience Manager Sites and Adobe Target, you get robust and easy testing to ensure more relevant experiences for each customer.

  • Use A/B and multivariate testing on everything and every channel.
  • Empower marketers to set up, run, and get test results independently for faster optimization.
Displaying an optimized A/ test conducted on two different channels | Henkel logo

“By partnering with Adobe, we are expanding our technical capabilities and driving our digital business innovation — always with the goal of providing a seamless and personalized experience for our customers across all online and offline channels.”

Michael Nilles
Chief Digital & Information Officer, Henkel AG & Co KGaA

Read Henkel's story

Delivery and activation is powered by these Adobe products.