ADOBE CAMPAIGN

Design better journeys with comprehensive customer views.

Adobe Campaign pulls together customer data from online and offline channels into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at.

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Take customers from curious to converted — all through connected campaigns.

Enhancing the customer experience means understanding customers, anticipating their next move, and delivering personalized experiences at the right moment. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that.

Customer receiving email and text prompts to book fitness class

Once your channels work together, they work in your favor.

Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels.

  • Use an intuitive interface to create and manage experiences.
  • Deliver meaningful and personalized experiences across channels — including offline.
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Adobe Campaign Managed Cloud Services give you personalized attention.

Set the metrics, goals, and expectations you want out of Campaign that work for you. Get a team of experts as advisors to boost performance and productivity — while scaling to your peak seasons.

Personalized ad designed with generative AI

The latest innovations from Adobe Campaign.

Deliver cross-channel marketing campaigns more efficiently with a new web-based UI, generative AI, and Adobe Experience Platform integrations.

  • Create audiences, design content, and orchestrate cross-channel experiences with a newly designed workflow canvas.
  • Create messages faster with a new WYSIWYG message designer enhanced with generative AI for full HTML email ideation.
  • Work more efficiently with a generative AI assistant that provides step-by-step product guidance.
  • Deliver campaign consistency by pulling customer profile attributes and activation-ready audiences from Experience Platform. Send performance data back to enrich the unified profile for faster analysis and activation.

Here’s what makes Adobe different.

Smart AI for seriously simple delivery.

Boost engagement using AI, powered by Adobe Sensei, to help predict the best send times and the customers most likely to engage.

Native integrations so you can grow your own way.

Sync Adobe Campaign with other powerful Adobe applications natively to help you understand customers better and create a smoother process overall.

Better together.

Campaign + Adobe Experience Manager

Link Campaign with Adobe Experience Manager to create multiple versions of a single email, allowing you to email several segments simultaneously.

Campaign + Adobe Journey Optimizer

Use Campaign data and one-to-one moments built in Adobe Journey Optimizer to integrate audiences — powered by Adobe Experience Platform.

Campaign + Adobe Workfront

Speed up campaign delivery by pairing Campaign with Adobe Workfront. Make it easy for cross-channel teams to intake, collaborate, and execute.

Don’t just take our word for it.

Malaysia Airlines customer story

145% increase in open rates.

ICICI Lombard customer story

20% increase in online retention.

Get a closer look at which organizations are seeing up to a 293% ROI with Adobe Campaign.

Read the report

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