Adobe Journey Optimizer
Engage every customer. Any moment. Any channel.
Adobe Journey Optimizer is a customer journey management solution that lets you orchestrate and deliver personalized customer engagement across all channels, including email, web, app, mobile, and in-person, in the moments that matter to the customer.
Watch overview | Watch Adobe Journey Optimizer overview video Book a demo | Book a demo Adobe Journey Optimizer
Explore the features and capabilities of Adobe Journey Optimizer.
Consumers are inundated with marketing, a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.
- Unified profiles & audiences
- Journey orchestration
- Messages & content
- Intelligent optimization
- Campaign orchestration
Profiles and audiences ready for personalized engagement.
Understand every individual customer with unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also accounting for audience overlap.
- Bring together customer attributes and events from online, offline, and pseudonymous sources into unified, ready-to-engage customer profiles.
- Effortlessly create, manage, rank, and enrich audiences using a visual, no-code, canvas-based workflow.
- Respect and protect your customers with enterprise-level data privacy and governance tools.
Real-time omnichannel journeys for instant impact.
Engage your customers on any channel in just the right moments based on real-time customer profiles and signals. Quickly and easily build multi-step journeys that trigger a sequence of interactions, offers, and messages.
- Use customer actions and business events as triggers to provide in-context engagement and next-best actions that advance customers along the journey.
- Visualize and monitor in real time how customers are moving through journeys.
- Deliver audience-based messages across any channel native to Journey Optimizer, including inbound channels like web and mobile in-app.
Personalized content that connects with your customers.
Give your teams a variety of authoring options to create and optimize content for any channel. The natively embedded, centralized asset repository lets them easily access digital assets for faster content creation.
- Let teams design and produce messages and content how they want — from drag-and-drop visual editing to HTML coding.
- Manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location.
- Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences.
Intelligent tools to refine the entire customer journey.
Boost customer engagement with precision. Teams can leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey in real-time and at scale.
- Experiment with and optimize the impact of your customer engagement from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, and engagement frequency.
- Determine and initiate the next-best experience for each customer automatically using customer context and built-in intelligence.
Sophisticated campaigns for personalized customer engagement.
Design, automate, and deliver high-impact campaigns that engage customers across channels. Activate personalized, multi-step campaigns with real-time data, intelligent workflows, and built-in controls from one powerful canvas.
- Build and automate multi-step campaigns for product launches, seasonal events, daily promotions, and business milestones.
- Personalize content, channel, and timing using profile attributes and business context like purchases, bookings, or locations.
- Deliver coordinated multi-channel campaigns with built-in governance for frequency, fatigue, and send prioritization.
Adobe Journey Optimizer channels
Email marketing
A single tool to deliver batch campaigns and real-time emails triggered by customer behaviors.
Web personalization
Visually edit web content, create in-browser messages, and continuously optimize your site effortlessly.
Announcing AI Assistant for content generation.
Now, marketers can use generative AI to create and fine-tune engaging, on-brand content without leaving their existing workflows.
- AI content generation. Generate copy, images, content blocks, and full HTML email for your campaigns based on prompts, campaign content, and marketing objectives.
- Content variations. Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.
- On-brand content. Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone, and communication strategies.
Explore AI Assistant for content generation in our unique sandbox environment by logging into Experience League, our vast library of how-to content, or learn more on our blog.
Try now | Try AI Assistant Content Accelerator now Learn more | Learn more about AI Assistant Content Accelerator
Adobe named a Leader for multichannel marketing hub solutions.
Learn why Forrester named Adobe a Leader.
Driving results for some of the world’s biggest companies.
Increased mobile channel sales by 300%.
Achieved a 40% open rate for personalized rewards email campaign.
“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and center.”
Bennett Fox-Glassman, SVP of Customer Journey
Macy’s
Read Macy’s story
Learn more about Journey Optimizer.
Content as a Service v3 - Learn more about AJO - Thursday, June 26, 2025 at 12:08
Amplify engagement with native Adobe integrations.
Journey Optimizer + Adobe Real-Time CDP
Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.
Learn more | Learn more about Journey Optimizer and Adobe Real-Time CDP
Journey Optimizer + Adobe Customer Journey Analytics
Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.
Learn more | Learn more about Journey Optimizer and Adobe Customer Journey Analytics
Journey Optimizer + Adobe Experience Manager Assets
Streamline asset management and maintain campaign consistency with a centralized repository for every digital asset.
Learn more | Learn more about Journey Optimizer and Adobe Experience Manager Assets
Questions? We have answers.
What is Adobe Journey Optimizer?
Which roles and industries benefit most?
Does Adobe Journey Optimizer require Adobe Experience Platform?
How fast can organizations start seeing value from Adobe Journey Optimizer?
Is Adobe Journey Optimizer ready for regulated industries?
How is Adobe Journey Optimizer different from campaign management tools?
How does Adobe Journey Optimizer help unify brand and performance marketing across teams and regions?
What ROI can marketing leaders expect from real-time orchestration?
Can Adobe Journey Optimizer support multi-brand or multi-region use cases?
What onboarding and operational support is available for IT and marketing teams?
Let us show you the full power of Adobe Journey Optimizer.
