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https://main--bacom--adobecom.hlx.live/assets/videos/products/journey-optimizer/media_16d0e740c6202d66e2533fcff7c07e8058b4b10b8.mp4#_autoplay1 | A customer receiving a personalized travel offer

Adobe Journey Optimizer

Engage every customer. Any moment. Any channel.

Adobe Journey Optimizer is a customer journey management solution that lets you orchestrate and deliver personalized customer engagement across all channels, including email, web, app, mobile, and in-person, in the moments that matter to the customer.

Watch overview | Watch Adobe Journey Optimizer overview video Book a demo | Book a demo Adobe Journey Optimizer

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Looking to manage B2B journeys? Go to Adobe Journey Optimizer B2B Edition

Explore the features and capabilities of Adobe Journey Optimizer.

Consumers are inundated with marketing, a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

  1. Unified profiles & audiences
  2. Journey orchestration
  3. Messages & content
  4. Intelligent optimization
  5. Campaign orchestration
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Search history and a real-estate ad targeting a potential customer

Profiles and audiences ready for personalized engagement.

Understand every individual customer with unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also accounting for audience overlap.

  • Bring together customer attributes and events from online, offline, and pseudonymous sources into unified, ready-to-engage customer profiles.
  • Effortlessly create, manage, rank, and enrich audiences using a visual, no-code, canvas-based workflow.
  • Respect and protect your customers with enterprise-level data privacy and governance tools.

Go to profiles and audiences

An automated workflow splitting the customer journey based on defined conditions

Real-time omnichannel journeys for instant impact.

Engage your customers on any channel in just the right moments based on real-time customer profiles and signals. Quickly and easily build multi-step journeys that trigger a sequence of interactions, offers, and messages.

  • Use customer actions and business events as triggers to provide in-context engagement and next-best actions that advance customers along the journey.
  • Visualize and monitor in real time how customers are moving through journeys.
  • Deliver audience-based messages across any channel native to Journey Optimizer, including inbound channels like web and mobile in-app.

Go to journey orchestration

Simple email builder interface and healthcare offer

Personalized content that connects with your customers.

Give your teams a variety of authoring options to create and optimize content for any channel. The natively embedded, centralized asset repository lets them easily access digital assets for faster content creation.

  • Let teams design and produce messages and content how they want — from drag-and-drop visual editing to HTML coding.
  • Manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location.
  • Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences.

Go to messages and content

AI-powered ad performance analysis for shoe campaign

Intelligent tools to refine the entire customer journey.

Boost customer engagement with precision. Teams can leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey in real-time and at scale.

  • Experiment with and optimize the impact of your customer engagement from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, and engagement frequency.
  • Determine and initiate the next-best experience for each customer automatically using customer context and built-in intelligence.

Go to intelligent optimization

AI-powered ad performance analysis for shoe campaign

Sophisticated campaigns for personalized customer engagement.

Design, automate, and deliver high-impact campaigns that engage customers across channels. Activate personalized, multi-step campaigns with real-time data, intelligent workflows, and built-in controls from one powerful canvas.

  • Build and automate multi-step campaigns for product launches, seasonal events, daily promotions, and business milestones.
  • Personalize content, channel, and timing using profile attributes and business context like purchases, bookings, or locations.
  • Deliver coordinated multi-channel campaigns with built-in governance for frequency, fatigue, and send prioritization.

Go to campaign orchestration

Adobe Journey Optimizer channels

Email marketing

A single tool to deliver batch campaigns and real-time emails triggered by customer behaviors.

Mobile engagement

Create and launch in-app messages, push notifications, and SMS/MMS experiences.

Web personalization

Visually edit web content, create in-browser messages, and continuously optimize your site effortlessly.

Adobe named a Leader for multichannel marketing hub solutions.

Read report | Read Gartner report

Learn why Forrester named Adobe a Leader.

Read report | Read Forrester report

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Driving results for some of the world’s biggest companies.

https://main--bacom--adobecom.hlx.live/assets/icons/products/journey-optimizer/adobe-journey-optimizer/logo-3macys.svg | Macy’s logo

“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and center.”

Bennett Fox-Glassman, SVP of Customer Journey
Macy’s
Read Macy’s story

Learn more about Journey Optimizer.

Content as a Service v3 - Learn more about AJO - Thursday, June 26, 2025 at 12:08

Amplify engagement with native Adobe integrations.

Journey Optimizer + Adobe Real-Time CDP

Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.

Learn more | Learn more about Journey Optimizer and Adobe Real-Time CDP

Journey Optimizer + Adobe Customer Journey Analytics

Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.

Learn more | Learn more about Journey Optimizer and Adobe Customer Journey Analytics

Journey Optimizer + Adobe Experience Manager Assets

Streamline asset management and maintain campaign consistency with a centralized repository for every digital asset.

Learn more | Learn more about Journey Optimizer and Adobe Experience Manager Assets

Questions? We have answers.

What is Adobe Journey Optimizer?

Adobe Journey Optimizer is a real-time orchestration engine built on Adobe Experience Platform. Adobe Journey Optimizer brings together live customer data, decisioning, content, and delivery into one intuitive canvas—so enterprise teams can design, personalize, and optimize journeys across every channel, from a single place.

Which roles and industries benefit most?

Adobe Journey Optimizer is designed for mid-market and enterprise teams across industries like retail, financial services, healthcare, travel, media, telecom, auto, and B2B. CMOs use Journey Optimizer to unify campaigns and lifecycle marketing. CIOs enforce governance policies. Creative leads speed up testing. Customer experience and operations teams trigger relevant, in-moment experiences based on real-time customer behaviour.

Does Adobe Journey Optimizer require Adobe Experience Platform?

Yes. Journey Optimizer is powered by Adobe Experience Platform. Adobe Journey Optimizer uses Adobe Experience Platform's real-time customer profiles, streaming data, and data governance tools to trigger journeys and enforce consent policies.

How fast can organizations start seeing value from Adobe Journey Optimizer?

With Adobe’s onboarding packages and prebuilt journey templates, enterprise teams can launch their first programs within weeks—not months. Built-in testing, AI, and reporting features help accelerate time to impact.

Is Adobe Journey Optimizer ready for regulated industries?

Yes. Journey Optimizer supports use cases in regulated industries, including healthcare and financial services. For markets such as France, Adobe Journey Optimizer supports GDPR compliance, integrates with CNIL-aligned governance policies, and ensures data minimization and purpose limitation through real-time enforcement.

How is Adobe Journey Optimizer different from campaign management tools?

Behavior campaign tools push content on a schedule. Journey Optimizer listens to behavior and triggers personalized actions the moment they’re needed. Marketing teams can still run batch campaigns—but with Adobe Journey Optimizer, these campaigns are dynamic, adaptive, and intelligent.

How does Adobe Journey Optimizer help unify brand and performance marketing across teams and regions?

By consolidating real-time orchestration, decisioning, and content delivery into one application, Journey Optimizer helps marketing leaders align global brand messaging with local activation strategies. Teams can launch and adjust journeys faster, while keeping governance and creative control intact.

What ROI can marketing leaders expect from real-time orchestration?

Journey Optimizer improves speed to market, customer engagement, and operational efficiency. Marketing teams report faster testing cycles, improved conversion rates, and better attribution through unified customer profiles and journey-level insights.

Can Adobe Journey Optimizer support multi-brand or multi-region use cases?

Yes. Journey Optimizer allows teams to manage multiple brands, languages, or regions from a single instance. Features like labels, permissions, and dynamic content rules help scale journeys without duplicating effort.

What onboarding and operational support is available for IT and marketing teams?

Adobe offers quick-start onboarding, solution accelerators, and success plans to help enterprise teams operationalize Journey Optimizer quickly. Prebuilt actions, templates, and integrations also reduce IT lift.

Let us show you the full power of Adobe Journey Optimizer.

Marketo Configurator Tuesday, September 16, 2025 at 10:48
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