Adobe Journey Optimizer Features
Profiles and audiences
Create ready-to-engage customer profiles by combining data from online, offline, and pseudonymous sources and use a drag-and drop canvas to effortlessly design, manage, and enrich audiences. Both profiles and audiences are easily activated for batch campaigns and real-time customer journeys.
Audience Agent
Empower your teams to quickly create, manage, and optimize intelligent audiences using natural language prompts for greater ease and efficiency.
- Audience discovery and management. Identify audiences proactively while managing data hygiene and tracking size changes over time.
- Audience creation. Generate audiences based on recommendations aligned to campaign goals.
- Audience optimization. Use forecasting and audience estimation tools to automate targeted segmentation based on propensity to support data-driven targeting decisions.
Learn more about Audience Agent.
Real-time customer profiles
Bring together customer attributes and events from online and offline sources into unified customer profiles ready for use across your company.
- Identity resolution. Connect customer identity across datasets by stitching data from various sources with disparate identity keys.
- Data ingestion. Enhance customer profiles with real-time streaming data or batch updates using pre-built source connectors.
- Data export. Export engagement data to popular cloud storage providers to maintain a complete, up-to-date record of customer interactions for reporting, archiving, or analysis.
Learn more about real-time customer profiles.
Content as a Service v3 - adobe journey optimizer - Monday, June 9, 2025 at 10:48
Audiences profiles and segmentation.
Create and enrich audiences through a visual, canvas-based workflow. Journey Optimizer can also ingest existing audiences from other platforms for activation.
- Audience management. Navigate and manage audiences easily with tagging, governance controls, and searchable folders. Explore audience trends and visualize overlap with easy-to-use dashboards.
- Audience composition. Compose audiences in an intuitive waterfall-style workflow. Rank, cap, split, and join audiences to create new ones.
- Audience enrichment. Enrich your audiences to boost personalization. Layer in additional attributes such as hours of operation of customers’ preferred stores.
- Audience activation. Activate audiences within campaign and journey workflows. Build audience qualification events into journeys to target the right audiences on the right channels in the right moments, while avoiding marketing fatigue.
Federated Audience Composition
Create and enrich audiences directly from your data warehouse while minimizing data transfer and duplication.
- Federated data access. Connect directly to data warehouses including Snowflake, Google BigQuery, Azure Synapse, and Amazon Redshift while minimizing data duplication and enhancing data governance.
- Audience enrichment. Augment your existing customer profiles and audiences with data attributes from your data warehouse for refined segmentation, targeting, and personalized marketing.
- Real-time activation. Instantly activate federated audiences across channels and touchpoints for timely, relevant customer engagement.
Learn more about Federated Audience Composition.
Content as a Service v3 - adobe journey optimizer - Tuesday, December 17, 2024 at 15:57
Data governance and privacy
Respect and protect your customers with enterprise data governance tools. Consent management, patented data labeling, policy creation, and enforcement tools keep your data operations compliant with evolving policies and expectations.
- Labeling and cataloging. Create, manage, and enforce data usage policies with labeling, cataloging, and flexible out-of-the-box templates.
- Alerts and policies. Prevent users from activating sensitive data with policies enforced through Journey Optimizer. In-product alerts notify your team of attempted violations.
- Privacy service and consent management. Enable your teams to honor consent and privacy preferences using either an API or marketer-friendly interface.
Learn more about personalizing journeys using unified profiles and dynamic segmentation.
Learn how to use profiles and audiences features.
Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.
Questions? We have answers.
What is the Real-Time Customer Profile in Adobe Journey Optimizer?
How do enterprise teams build audiences in Adobe Journey Optimizer?
How fresh is the data used in Adobe Journey Optimizer?
How does Adobe Journey Optimizer handle governance?
How do CMOs and marketing teams use real-time profiles to improve outcomes?
Can CIOs configure data flow and security across profiles?
How does Adobe Journey Optimizer support audience collaboration across teams?
Audience sharing via workspaces and centralized segment definitions allow marketing, analytics, and experience teams to work from a unified audience strategy.
See how audience creation and activation work across marketing, IT, and CX teams.
What makes Adobe’s real-time audience capability different?
