Adobe Journey Optimizer Features
Journey orchestration
Build multi-step customer journeys that trigger a sequence of interactions, offers, and messages. Engage across channels at the perfect moment based on customer actions and business signals.
Adobe Journey Optimizer Features
Build multi-step customer journeys that trigger a sequence of interactions, offers, and messages. Engage across channels at the perfect moment based on customer actions and business signals.
Build multi-step customer journeys using an intuitive drag-and-drop canvas. Orchestrate and activate messages, offers, and other content across channels to target customers based on behaviors, contextual data, and business events.
Use powerful measurement and reporting tools to visualize and monitor how your customers move through their journeys and engage across channels.
The flexibility and openness of Journey Optimizer lets you ingest data from across sources, enrich audiences, and connect with third-party systems to send messages or API calls.
Explore a catalog of over 29 unique journey and campaign playbooks and activate key use cases in just a few clicks. Filter by industry, channel, and marketing goal to find the perfect playbooks for your business.
Deliver campaigns to specific audiences through any channel. Set campaign execution timing for one-time sends or recurring frequency.
Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.