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ADOBE JOURNEY OPTIMIZER CHANNELS

Web personalization

Engage customers with dynamic web experiences. With Journey Optimizer you can tailor in-browser messages based on customer behavior, deliver consistent engagement across each customer’s journey, and ensure every interaction is meaningful.

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In-browser messaging

Create and launch engaging pop-ups, banners, overlays, and more with out-of-the-box templates, no-code workflows, and customization options.

Behavior-based messaging. Set triggers to deliver the right in-browser message at the right time. Show messages based on customer behaviors such visiting a page, engaging with content, or adding items to cart.
No-code creation. Create in-browser experiences such as a full-screen takeover, stripe banner, modal, or custom code message. Speed up your workflows with out-of-the-box templates and visual feedback.
Frequency rules. Ensure every message makes an impact by setting message frequency rules, including every visit, one time, until click-through, or a specific number of views.

A pop-up ad and the product UI of the triggering conditions

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Visual web page editing

Design the perfect customer experience using a visual editor to modify content, links, fonts, images, offers, and more.

Component editor. Use the component editor to drag-and-drop section dividers, HTML blocks, images, headings, links, or paragraphs. Open an HTML designer on any object to access and modify the underlying code.
Code-free modifications. Edit everything from containers and content blocks to background colors, borders, and fonts, all without diving into the code.
Browse and edit modes. Toggle between browse and edit modes to select your surface, navigate to the right pages, and make changes, fast.
Device-specific previews. Ensure your site looks flawless for every customer by selecting from various device types to preview your web experience.

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Single page application editing

Personalize single page applications (SPAs) with the same “what you see is what you get” (WYSIWYG) authoring controls as a standard web page.

View-based personalization. Select and apply personalization to specific views, from full site to a group of visual elements. Personalize at any level, from all product pages down to the delivery preferences frame on a checkout page.
Flexible editing. Review and apply modifications to single, multiple, or all views within your single page application.

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Learn more about engaging customers with personalized web experiences.

Read the guide

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Learn how to use website personalization features.

Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.

Learn more

Questions? We have answers.

What types of web content can Adobe Journey Optimizer personalize?

Hero banners, popups, product carousels, and promo slots can all be personalized in real time with Adobe Journey Optimizer. Changes can be based on location, behavior, or profile attributes.

How does Adobe Journey Optimizer collect website data?

Adobe Journey Optimizer uses Adobe’s Web SDK to stream behavior data like page views, clicks, and cart events directly into Adobe Experience Platform, so journeys can respond instantly.

Do organizations need Adobe Target to use web personalization?

No. Adobe Journey Optimizer includes its own web personalization tools, built into the journey canvas. However, Adobe Journey Optimizer can also be used alongside Adobe Target if preferred.

Can enterprise teams test content on web using Adobe Journey Optimizer?

Yes. Enterprise teams can run A/B and multivariate tests, compare results, and promote winning variants directly within the web personalization interface.

See how you can A/B test and optimize web experiences directly within the journey builder.

How does Adobe Journey Optimizer support personalized offers on high-traffic pages?

Adobe Journey Optimizer personalizes content at scale using real-time profile lookups, ensuring product and offer content reflects current user context even in milliseconds.

How do CMOs and digital leaders measure web personalization impact?

Adobe Journey Optimizer tracks impressions, engagement, and conversion uplift from personalized web content, enabling leaders to report on ROI by variant, audience, or journey.

Can creative teams manage on-site brand standards using Adobe Journey Optimizer?

Yes. Content is centrally governed using reusable components, and designers can preview desktop and mobile versions before deployment—all within Adobe Journey Optimizer.

How does Adobe Journey Optimizer handle experimentation governance?

Testing policies, variant limits, and rollout control are built in. CIOs and marketing ops teams can monitor and limit experiments to maintain compliance and site performance.

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Transform customer journeys with personalized web experiences.

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Deliver the right message at the right time with dynamic in-browser messaging, behavior-based triggers and no-code tools within Adobe Journey Optimizer.

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2024-10-04

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Adobe Journey Optimizer flexible triggers (for site visit, view product, and add to cart) to personalize a web discount offer.

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