Email marketing

Craft relevant, personalized emails that engage each customer in their unique contexts. Journey Optimizer empowers you to orchestrate in-the-moment email journeys triggered by customer behaviors to drive maximum impact for your email programs.

Personalized, behavior-based emails

Send real-time, behavior-based emails to map your engagement to each customer’s unique journey.

Real-time journeys. Create multi-step journeys that send emails based on customer behaviors or business events, such as sign-ups, purchases, loyalty levels, and more.
On-demand audience-based campaigns. Orchestrate and deploy batch campaigns — such as weekly promotions, newsletters, and email series — to your full customer base or defined audiences.
Cross-channel communications. Manage contextual real-time journeys, emails, and omnichannel communications from a single application to ensure consistency, boost relevance, and drive conversion.

https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/journey-optimizer/email-marketing/email-campaigns#email-campaigns | Generative AI email workflow notifying user of in-stock items | :play-medium:

Learn more about email for customer journeys.

Content as a Service v3 - adobe journey optimizer - Tuesday, November 19, 2024 at 17:13

https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/journey-optimizer/email-marketing/email-design-personalization#email-design-personalization | Simple email builder interface and healthcare offer | :play-medium:

Email design and personalization

Use marketer-friendly tools to quickly design and edit emails from scratch, templates, or HTML import. Personalize your emails with rules and dynamic content to ensure your message resonates.

Email designer for flexible authoring. Use a drag-and-drop interface to design email layouts, content components, images, and offers.
Seamless email workflows. Accelerate your workflows with out-of-the-box templates, access to Adobe Stock images, reusable content fragments, and full design flexibility across HTML and visual editing.
HTML creation, import, and conversion. Automatically convert HTML emails to drag-and-drop for no-code editing, personalization, and finalization.
Assets at your fingertips. Tap into the embedded marketer-friendly DAM to store, manage, discover, and distribute digital assets. Update content with a direct connection to Adobe Creative Cloud.
Dynamic personalization. Make each customer feel like the email was created just for them. Personalize every aspect from dynamic content to offers, send-time, and email frequency.
Preview and proof. Preview responsive emails from the customer's perspective before sending using embedded inbox rendering from Litmus. Test message display across devices and email clients.

AI-powered email creation and optimization

Apply AI to send the right messages and offers in just the right moments while optimizing the performance of your email program.

AI Assistant Content Accelerator. Generate engaging emails that incorporate your content, context, and brand guidelines.
Send-time optimization. Use machine-learning to predict the best time to send an email for maximum engagement. Schedule personalized send-times for each user to grow your open and click rates.
Intelligent decisioning. Set rules or use AI guidance to determine the next-best offer, message, or product. Customer-specific offers can be easily embedded into your emails from within your workflow.
Experimentation and testing. Run experiments to identify and scale up the best email variants for your business goals without interrupting your current campaigns.
Reporting and measurement. Get a clear view of your email program’s performance with minute-by-minute updates that let you understand performance over time — including delivery, interaction rates, and customer journey progression.

https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/journey-optimizer/email-marketing/ai-infused-optimization#ai-infused-optimization | Two AI-generated variants of an email, one conversational one formal | :play-medium:

Deliverability

Optimize inbox placement and stay ahead of deliverability risks with a powerful set of capabilities combined with strategic services to monitor, diagnose, and introduce best practices.

Efficient IP warming. Boost deliverability and maintain a strong email reputation with IP warming workflows that methodically raise email volumes over time.
Spam check analysis, testing, and alerts. Check emails for common spam triggers to detect and correct potential spam flagging before it happens. Get real-time alerts, identify issues, adjust tactics, and maximize deliverability.
Deliverability guidance. Strategic consultants can set you up for success with deliverability best-practices and proactive monitoring to keep you ahead of the curve.

Learn more about deliverability.

Content as a Service v3 - adobe journey optimizer - Tuesday, November 19, 2024 at 11:08

Manage email marketing with greater efficiency while adhering to your brand's data privacy and security standards.

Email suppression. Use email suppression lists to filter out specific contacts during segmentation.
Email frequency. Design frequency rules to respect your customers' communication preferences.
Data Usage Labeling and Enforcement (DULE) governance. Prevent sensitive fields from being exported to third-party systems by leveraging the DULE governance framework.
Privacy and security. Adobe is Co-Chair for M3AAWG, ESPC, DMA, and other industry groups. For enhanced security needs, explore Privacy and Security Shield and Healthcare Shield options.