Explore the features and capabilities of Adobe Journey Optimizer Experimentation Accelerator.
Great customer experiences that drive results don't happen by chance — they're tested, refined, and perfected. However, increasing testing volume can result in population and time constraints, reducing valuable insight access. Journey Optimizer Experimentation Accelerator uses the Adobe Experience Platform Experimentation Agent and generative AI to automate analyses and synthesize insights at scale, so you can quickly identify high-impact experiments and growth opportunities — all while reducing manual processes.
Understand which experiences drive impact and why.
Get insights that are informed by your past experiments to identify new experiments and test ideas.
- Analyze experience variants at scale to incorporate past test learnings and trends into future experiments.
- Improve performance on test velocity, winning experiments, and scheduled campaigns faster with AI-suggested test ideas based on your core metrics and KPIs.
- Eliminate testing guesswork with generative AI optimization recommendations based on revenue, retention rates, and other priority metrics.
Prioritize high-impact growth opportunities.
Identify test opportunities with the help of agentic and generative AI by activating experience variants ranked by performance to efficiently reach business goals.
- Understand the estimated value and impact of an experience in relation to your overall business goals.
- Get suggestions for optimizing audience segmentation and experiment efficiency.
- Automatically receive a prioritized list of newly discovered growth-based opportunities to enhance marketing campaigns and customer journeys.
Run smarter experiments with statistical precision and greater speed.
Accelerate experiment velocity while maintaining statistical significance by using adaptive inference models and generative AI insights to continuously optimize active experiments.
- Run always on experiments using novel continuous inference methods.
- Apply new generative AI insights to running experiments while maintaining statistical rigor.
- Increase experiment velocity and cadence using generative AI advancements to produce on-brand content at scale.
Scale experimentation maturity across the enterprise.
Manage and optimize experiments efficiently using cross-functional workflows and unified collaboration.
- Collaborate across marketing, product, growth, and experimentation teams to unify optimization efforts.
- Get self-service access to real-time active experiment results, including key metrics and opportunities spanning global workspaces.
- Proactively deliver experiment recommendations to marketing and growth teams for activation within Adobe Journey Optimizer and Adobe Target.
Discover the Adobe advantage.
Expansive Knowledge Base
Tap into past experiment learnings and industry best practices for running winning tests. Generate opportunities using Adobe's extensive insight library, including content, real-time profile data, and customer journey patterns.
AI Integrity
Adobe’s commitment to ethical AI ensures data is handled responsibly and transparently. With rigorous standards, you can confidently scale AI and machine learning experiments, knowing insights respect privacy, protect customer trust, and are on the cutting edge of AI innovation.
Industry Pioneer
For over a decade, leading global brands have trusted Adobe's experimentation and data-driven solutions to optimize customer experiences. Journey Optimizer Experimentation Accelerator builds on this foundation, empowering teams to unify experimentation, AI, and business insights into the next era of growth.
