Customer with an A/B test for two different skincare ads and their respective intelligent insights.
Customer with an A/B test for two different skincare ads and their respective intelligent insights.
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Adobe Journey Optimizer Experimentation Accelerator

Turn experiments into AI-powered insights that drive growth.

Expand your team's ability to quickly test and share learnings across your organization. Journey Optimizer Experimentation Accelerator is an AI-first application designed to surface actionable insights and high-impact optimization opportunities.

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Customer with an A/B test for two different skincare ads and their respective intelligent insights.

Let AI deliver deeper insights to scale experimentation.

Great customer experiences that drive results are tested, refined, and perfected. Journey Optimizer Experimentation Accelerator uses generative and agentic AI to automate analysis and synthesize insights so you can quickly identify high-impact experiments and growth opportunities from a centralized workspace — all while reducing manual processes.

  1. Prioritized testing strategies
  2. High-impact growth opportunities
  3. Adaptive experimentation
  4. Centralized management
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Discover the Adobe advantage in AI-led experimentation.

AI, machine learning, and causal inference at scale

Analyze clusters of content variants to reveal patterns between content, audience, and user behavior attributes. This helps you predict conversion or revenue lift and generate high-impact test ideas using generative AI.

Expansive knowledge base for cross-channel testing

Tap into insights from past experiments and industry best practices to run effective tests. Generate opportunities using Adobe's extensive insight library, including content, real-time profile data, and customer journey patterns.

Built-in AI integrity and governance

Adobe’s commitment to ethical AI ensures data is handled responsibly and transparently. With rigorous standards, you can confidently scale AI and machine learning experiments, knowing that insights respect privacy and protect customer trust.

Industry pioneer in omnichannel optimization

Adobe's been a leader in enterprise experimentation and data-driven optimization for over a decade. Journey Optimizer Experimentation Accelerator builds on this foundation, empowering teams to unify experimentation, AI, and business insights for the next era of growth.

Learn more about Journey Optimizer Experimentation Accelerator.

Content as a Service v3 - Learn more about AJO - Tuesday, September 23, 2025 at 15:27

Questions? We have answers.

What is journey experimentation?

Journey experimentation refers to the practice of systematically testing and optimizing the customer journey across various touchpoints. By designing experiments (such as A/B tests or multivariate tests) at key moments in a user's journey, businesses collect data on how changes impact user behavior and outcomes. The goal is to continuously improve experiences, increase engagement, and drive business results by learning what strategies resonate best with customers.

What is Journey Optimizer Experimentation Accelerator and what does it do?

Journey Optimizer Experimentation Accelerator is an AI-first application that runs alongside Adobe Target or Adobe Journey Optimizer. It leverages the Adobe Experience Platform Experimentation Agent and generative AI models to help analyze what is and is not working within past and active experiments. It then provides new test ideas based on AI insights — all within a ‘centralized hub’ to organize and share learnings across teams and business units.

Who is Journey Optimizer Experimentation Accelerator for?

Journey Optimizer Experimentation Accelerator is for growth marketing, product management, and experimentation teams who are directly responsible for optimizing customer experiences to improve business performance.

How can organizations benefit from Journey Optimizer Experimentation Accelerator?

Teams responsible for experimentation and optimization typically conduct manual, time-intensive analysis to understand if and why tests are impacting success metrics or KPIs, and prepare findings to share with key stakeholders. Journey Optimizer Experimentation Accelerator enables you to:

  • Prioritize testing – surface experiment insights to reveal why tests win or stall and prioritize testing strategies based on business goals/KPIs.
  • Accelerate results – go from ideation-to-action in minutes to generate new test ideas driving growth with higher conversion and revenue lift.
  • Scale performance – centralize experiment performance and streamline cross-team collaboration that fosters learning and innovation.

What problems does Journey Optimizer Experimentation Accelerator solve?

Journey Optimizer Experimentation Accelerator helps solve core experimentation challenges such as:

  • Removing barriers for teams that don’t know where to start their A/B testing.
  • Accelerating their experimentation maturity and program performance more quickly.
  • Preserving and sharing experiment wins and learnings that are currently lost or siloed across teams.
  • Testing and iterating faster by unblocking the use of generative AI content variants and limiting visitor traffic or sample size requirements.
  • Scaling experimentation across the business by reducing siloed, single channel testing and bringing workflows and data sharing together.

What makes Journey Optimizer Experimentation Accelerator different from other solutions?

Journey Optimizer Experimentation Accelerator is natively built on Adobe Experience Platform that leverages Adobe’s extensive data, and knowledge base across content, audience behavioral data, and customer experience best practices. Journey Optimizer Experimentation Accelerator introduces new AI adaptive experiments that enable teams to test faster and rapidly iterate active experiments that drive higher conversion and lift optimization cycles.

How does Journey Optimizer Experimentation Accelerator work? What key performance indicators (KPIs) can I track with it?

Journey Optimizer Experimentation Accelerator uses AI and machine learning to analyze past and active experiment performance and generates new test ideas for activation with human-in-the-loop workflows. Currently, it analyzes experiment metadata, performance of test treatments and variants, and the content of a treatment or variant with plans to expand to audience, channel, and journey data types.

Journey Optimizer Experimentation Accelerator will offer conversion metrics out-of-the-box with experiments. If customers are tracking revenue metrics in either Adobe Analytics or Adobe Customer Journey Analytics, Journey Optimizer Experimentation Accelerator will show progress and suggest new test idea opportunities based on those revenue metrics.

How does Journey Optimizer Experimentation Accelerator differ from Adobe Target or Adobe Journey Optimizer?

Journey Optimizer Experimentation Accelerator is an AI-first application that works alongside Adobe Target and/or Adobe Journey Optimizer experiments, ingesting experiment data for insight analysis and generating new test ideas to activate within Adobe Target or Adobe Journey Optimizer main consoles.

Does Journey Optimizer Experimentation Accelerator execute or run experiments?

No, Journey Optimizer Experimentation Accelerator alone does not replace experimentation tooling that executes or runs experiments (e.g. Adobe Target or Adobe Journey Optimizer). The application works alongside these tools using agentic and generative AI models to help guide and prioritize optimization efforts.

Where can I deploy and access Journey Optimizer Experimentation Accelerator? Can I integrate it with my existing martech stack?

Journey Optimizer Experimentation Accelerator is a new AI-first application for Adobe Journey Optimizer and Adobe Target licensed customers. You can deploy Journey Optimizer Experimentation Accelerator for any Adobe Journey Optimizer and Adobe Target implementation and access it from either product console. You can integrate Journey Optimizer Experimentation Accelerator wherever Journey Optimizer or Target are integrated into your existing martech stack.

Let us show you the full power of Adobe Journey Optimizer Experimentation Accelerator.

Marketo Configurator Tuesday, September 16, 2025 at 11:22
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