Experimentation
Create the most engaging experiences without guesswork. Run experiments to quickly optimize the impact of your customer engagement, from copy to imagery, channel mix to journey length, and even engagement frequency and timing.
- Content experiments. Identify the perfect subject lines and body copy for each channel. Quickly generate multiple message variants using generative AI, then land on the perfect version for your target audience.
- Journey experiments. Go beyond copy, by testing journey lengths, channels, sequencing, and more. Experiment with subsets of your customers to discover the winning formula for your business.
- Real-time results. Get clear, actionable outcomes from your experiments in real-time as they run, all without requiring deep statistical knowledge or complex sample size evaluations.
- Global control groups. Automatically remove a subset of your customers from experiments so you can see the powerful impacts of personalized, refined customer engagement.