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ADOBE JOURNEY OPTIMIZER CHANNELS

Web personalization

Engage customers with dynamic web experiences. With Journey Optimizer you can tailor in-browser messages based on customer behavior, deliver consistent engagement across each customer’s journey, and ensure every interaction is meaningful.

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In-browser messaging

Create and launch engaging pop-ups, banners, overlays, and more with out-of-the-box templates, no-code workflows, and customization options.

  • Behavior-based messaging. Set triggers to deliver the right in-browser message at the right time. Show messages based on customer behaviors such visiting a page, engaging with content, or adding items to cart.
  • No-code creation. Create in-browser experiences such as a full-screen takeover, stripe banner, modal, or custom code message. Speed up your workflows with out-of-the-box templates and visual feedback.
  • Frequency rules. Ensure every message makes an impact by setting message frequency rules, including every visit, one time, until click-through, or a specific number of views.
A pop-up ad and the product UI of the triggering conditions
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Visual web page editing

Design the perfect customer experience using a visual editor to modify content, links, fonts, images, offers, and more.

  • Component editor. Use the component editor to drag-and-drop section dividers, HTML blocks, images, headings, links, or paragraphs. Open an HTML designer on any object to access and modify the underlying code.
  • Code-free modifications. Edit everything from containers and content blocks to background colors, borders, and fonts, all without diving into the code.
  • Browse and edit modes. Toggle between browse and edit modes to select your surface, navigate to the right pages, and make changes, fast.
  • Device-specific previews. Ensure your site looks flawless for every customer by selecting from various device types to preview your web experience.
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Single page application editing

Personalize single page applications (SPAs) with the same “what you see is what you get” (WYSIWYG) authoring controls as a standard web page.

  • View-based personalization. Select and apply personalization to specific views, from full site to a group of visual elements. Personalize at any level, from all product pages down to the delivery preferences frame on a checkout page.
  • Flexible editing. Review and apply modifications to single, multiple, or all views within your single page application.
A webpage and UI showing an HTML link change applied across the home and product pages
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Learn more about engaging customers with personalized web experiences.

Read the guide

A profile with real-time behavior data and a personalized pop-up ad

Learn how to use website personalization features.

Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.

Learn more

Questions? We have answers.

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xl-spacing
title
Transform customer journeys with personalized web experiences.
CardDescription
Deliver the right message at the right time with dynamic in-browser messaging, behavior-based triggers and no-code tools within Adobe Journey Optimizer.
cardDate
2024-10-04
cardImage
Adobe Journey Optimizer flexible triggers (for site visit, view product, and add to cart) to personalize a web discount offer.
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/adobe-journey-optimizer

Let’s talk about what Adobe Journey Optimizer can do for your business.

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