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Adobe Journey Optimizer Features

Journey Optimizer campaign orchestration

Orchestrate sophisticated campaigns with precision. Automated workflows, detailed audience segmentation, and on-demand insights help you craft personalized campaigns that drive customer engagement.

Multi-channel campaign orchestration

Automate single-step and multi-step campaigns, including daily promotions, newsletters, product launches, seasonal programs, and other business priorities.

  • Automated workflows. Design workflows and apply automation to simplify execution for complex marketing programs.
  • Multi-channel coordination. Deliver consistent, coordinated messages across email, mobile push, and direct mail from a single intuitive campaign canvas.
  • Built-in governance. Respect customer preferences and optimize deliverability with centralized controls for permissions, frequency, fatigue, and send management.
  • Data-driven personalization. Apply rich personalization to batch campaign programs using customer profile attributes.
Sneaker ad campaign distributed across multiple engagement touchpoints.

Learn more about multi-channel campaign orchestration.

Content as a Service v3 - adobe journey optimizer - Tuesday, July 8, 2025 at 12:39

Segmenting travel audience to deliver personalized email and S M S offers

Sophisticated segmentation

Enrich customer profiles and segment audiences with greater precision to ensure your batch messages are relevant and personal.

  • Multi-entity segmentation. Tailor audience segments based on data attributes important to your business and custom context, including products, physical locations, renewals, and reservations.
  • Audience creation from any data point. Start with any business dimension, such as products or bookings, and connect to the recipient level for activation.
  • On-demand audiences. Access audience data on-demand to support timely or ad-hoc campaigns.

Campaign insights

Easily review and adjust audiences and campaign details before launch and while campaigns are in progress.

  • On-demand visibility. Preview, refine, and optimize campaigns in real time. Forecast campaign reach and impact with exact audience sizes before hitting send.
  • Campaign insights and reporting. Access global reports that detail performance and engagement for every campaign, including statistical breakdowns and key metrics by channel and experiment.
  • Improved marketer experience. Empower marketers with the audience-level insights they need to confidently construct high-impact campaigns.
User profile connected to audience attributes and cross-channel interest signals
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Learn more about email marketing in Journey Optimizer.

Read the guide