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Adobe Journey Optimizer Features
Journey Optimizer campaign orchestration
Orchestrate sophisticated campaigns with precision. Automated workflows, detailed audience segmentation, and on-demand insights help you craft personalized campaigns that drive customer engagement.
Multi-channel campaign orchestration
Automate single-step and multi-step campaigns, including daily promotions, newsletters, product launches, seasonal programs, and other business priorities.
- Automated workflows. Design workflows and apply automation to simplify execution for complex marketing programs.
- Multi-channel coordination. Deliver consistent, coordinated messages across email, mobile push, and direct mail from a single intuitive campaign canvas.
- Built-in governance. Respect customer preferences and optimize deliverability with centralized controls for permissions, frequency, fatigue, and send management.
- Data-driven personalization. Apply rich personalization to batch campaign programs using customer profile attributes.

Learn more about multi-channel campaign orchestration.
Content as a Service v3 - adobe journey optimizer - Tuesday, July 8, 2025 at 12:39

Sophisticated segmentation
Enrich customer profiles and segment audiences with greater precision to ensure your batch messages are relevant and personal.
- Multi-entity segmentation. Tailor audience segments based on data attributes important to your business and custom context, including products, physical locations, renewals, and reservations.
- Audience creation from any data point. Start with any business dimension, such as products or bookings, and connect to the recipient level for activation.
- On-demand audiences. Access audience data on-demand to support timely or ad-hoc campaigns.
Campaign insights
Easily review and adjust audiences and campaign details before launch and while campaigns are in progress.
- On-demand visibility. Preview, refine, and optimize campaigns in real time. Forecast campaign reach and impact with exact audience sizes before hitting send.
- Campaign insights and reporting. Access global reports that detail performance and engagement for every campaign, including statistical breakdowns and key metrics by channel and experiment.
- Improved marketer experience. Empower marketers with the audience-level insights they need to confidently construct high-impact campaigns.

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