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Semrush
Scale smarter. Grow faster in search.
The leading platform to grow and measure brand visibility across virtually every digital channel.
Confident decisions with complete visibility data.
Access one of the largest, continuously evolving visibility datasets across search, AI, traffic, and site performance — available via products, APIs, and Professional Services.
Work from a single source of truth and focus on what drives real impact.
One strategy and stack for search and AI.
Replace fragmented tools with a connected visibility system — so you can confidently manage how your brand is discovered, evaluated, and selected across search engines and AI-driven experiences.
Clear workflows, built to scale.
Turn strategy into repeatable execution across all markets. Standardized workflows and AI-powered automations with clear prioritization help teams work proactively, move faster, stay aligned, and deliver consistent performance across complex environments.
Built for global teams.
Work in a system that fits your operations with secure and flexible access management, executive-ready reporting, consistent measurement, and full transparency across teams.
Seamless integration across your stack.
Connect Semrush Enterprise with your analytics, reporting, and internal systems — so insights flow directly into action across the organization.
Unified search intelligence.
Tap into billions of keyword, prompt, backlink, and competitor data points to identify opportunities, benchmark performance, and prioritize high-impact growth initiatives.
Connected marketing workflows.
Move seamlessly from research to execution — planning campaigns, optimizing content, and tracking performance without switching between disconnected tools.
Competitive market insights.
Analyze how competitors acquire traffic, uncover emerging search trends, and identify new opportunities to capture demand.
Cross-channel visibility tracking.
Measure how your brand performs across organic search, AI-generated answers, advertising, and social platforms to understand total digital visibility.
Grow search visibility.
From search results to maps to AI answers, be visible everywhere your audience searches. Track your performance and gain more visibility with one platform.
Get recommended by AI.
Understand how AI describes your brand, measure how often you're recommended, and close the gaps holding back your presence in AI-powered answers.
Create content that ranks and gets cited.
Find relevant topics with real demand, create content, and optimize your pages to earn visibility across search and AI answers.
Analyze competitors and market.
Benchmark competitors, uncover market trends, and see exactly where your next growth opportunity is hiding.
Grow your brand authority.
Earn trusted mentions, strengthen your authority, and increase your visibility across industry publishers, communities, backlinks, and AI citations.
Connect with local customers.
Manage every location across search, maps, AI, and directories so nearby customers always find accurate information.
Frequently asked questions about Semrush.
What is Semrush and how does it work?
Semrush is a brand visibility platform that collects and analyzes public web, keyword, and competitive data to help organizations grow Brand Visibility. It works by crawling search results and websites, aggregating third-party data, and turning that intelligence into dashboards, reports, and workflows for research, content optimization, and performance measurement.
What can you do with Semrush?
Research keywords, track visibility across search engines and in AI-generated answers, audit websites for technical SEO issues, analyze competitors, and plan or optimize content and paid search campaigns. Semrush also monitors backlinks, brand mentions in AI platforms, and overall digital performance across channels.
How does Semrush compare to other SEO tools?
Many search tools specialize in a single discipline. Semrush is a comprehensive platform that unifies SEO, AI visibility, content intelligence, competitive analysis, and paid media insights in one environment. For enterprise organizations, this means fewer disconnected tools, a unified view of performance across search engines and AI, and the ability to connect search intelligence to business outcomes.
Is Semrush suitable for enterprise SEO and marketing teams?
Yes. Semrush Enterprise provides advanced workflows, large-scale reporting, API integrations, and collaboration features that support enterprise-level search, content, and digital marketing operations. Its data depth, governance controls, and project management capabilities make it adaptable to complex team structures, multiple brands, and global markets.